Examples Of Ethos In Advertising

The first thing that grabs my attention with this advertisement is an example of “ethos” because they used a well-known figure, Katy Perry, to promote their product. When you see celebrities that are promoting brands it makes people think “If this product is good enough for them, it is good enough for me.” I feel this mentality occurs more frequently when a celebrity is promoting make up and skin care products. With celebrities having money, they could buy the best brands out there, so when you see them promoting a product that is in a better appeal for many people (ex. Drug store brands) it can sway someone’s opinion.
Colouring in this ad also grabs a customer’s attention. The colour scheme of red, black and white really allows the red to