Going for the Look
|On-Demand Writing Assignment |
|You will have 45 minutes to plan and write an essay on the topic assigned below. Before you begin writing, read the passage carefully and plan|
|what you will say. Explain Cohen’s argument and discuss the extent to which you agree or disagree with his analysis. Support your position, |
|providing reasons and examples from your own experience, observations, or reading. Your essay should be as well-organized and carefully |
|written as you can make it. |
|“Retailers defend the approach to hiring based on image as necessary and smart, and industry experts see the point. ‘In today’s competitive |
|retail environment, the methods have changed for capturing the consumer’s awareness of your brand,’ said Marshal Cohen, a senior industry |
|analyst with the NPD Group, a market research firm. ‘Being able to find a brand enhancer, or what I call a walking billboard, is critical. |
|It’s really important to create an environment that’s enticing to the community, particularly with the younger, fashionable market. A guy |
|wants to go hang out in a store where he can see good-looking gals.’” |
|Explain Cohen’s argument and discuss the extent to which you agree or disagree with his analysis. Support your position, providing reasons and|
|examples from your own experience, observations, or reading. |
The sample student essays that follow reflect the EPT Scoring Guide’s criteria.
Sample student essay with a score of 6:
Portable Posters
In today’s society, marketing is being taken