Examples Of Pseudoscience In Hair Care

Pseudoscience in Hair Care In today’s media there are many corporations that present their products as being scientifically proven, but are they really? Do these products actually do all that is being advertised in the media? In some cases maybe, but too often the answer is no. Corporations use pseudoscience to gain a competitive advantage on other products on the market. Using misleading advertisement, corporations boost profits by persuading consumers into purchasing their product which do not produce the results that the advertisement claims. Pseudoscience by definition is “a system of theories, assumptions, and methods erroneously regarded as scientific” (http://www.merriam- webster.com/dictionary/pseudoscience). Often on television or on the internet, one will see products claiming to “mend or “heal” one’s split ends. Garnier Fructis advertises their line of damage erasing products as such, specifically their DAMAGE EARASER HEAL & SEAL product. Their advertisement makes faulty claims, violates
Pseudoscience is designed to trick individuals into believing claims that are not actually scientifically proven. Corporations make claims that their products can do more than they are actually capable of to boost sales. In the case of Garnier, they trick the uneducated consumer into buying a product that will not actually do anything but condition their hair rather than promoting getting a routine haircut which would actually be more cost efficient and improve the hair health of the consumer. Garnier can fix these claims with simple rephrasing, which would promote the actual uses for the product. The product can be promoted to help improve appearance and to help prevent damage. Instead the company chooses to inflate the minds of individuals around the world, which in return hurts the consumer’s ability to care for their hair, all while Garneir is left with all of the profit of a dishonest