Retail Politics is a maximum that basically means it’s not who you know; it’s who you get to know that really matters. This effects American politics because it influences politics in a way that you have to physically go to someone and make a connection so you can get ahead and makes politicians put effort in creating relationships. Also this stagey makes it easier to convince a small amount of people than a large crowd. For example Lyndon B. Johnson created this mastery of person to person dealings known as retail politics because in 1931 he was staying at a dodge that accommodated several US senators. The day he made it his mission to meet 75 other congressional senators living in the building and meet as many of them as fast as possible. On page 26 it fully explains this by stating “ The critical …show more content…
This is essential to American politics because it emphasizes on shedding light on your problems and owning up to them. For example, on page 155-156 Jimmy Carter was often criticized for being an outsider southern boy but instead of hiding that fact he used it in his campaign and eventually won his election. Another example of this strategy is on page 157 and 158 when Ronald Reagan’s presidential opponent Walter Mondale started to raise questions and people were wondering whether or not his age would affect his ability to serve especially if he has to endure a test of prolonged stress, but he quickly squashed that misconception by stating “ I will not make my age an issue in this campaign, I am not going to exploit, for political purposes, my opponents youth and inexperience” by doing this Reagan was able to distract the people from his disadvantage and make them focus on his opponents