Executive Summary
JANAKAN LAGSHINI
ENGLISH MEDIUM(P/T)
008/AEE/012
Individual Assignment
Table of Contents
1.Executive Summary
2.0 Intraduction
2.1
1. Executive Summary
This report on Bharti Airtel is done to find out certain objective regarding the strategic approach Adopted by Airtel to stand strongly in the competitive telecom market. Airtel’s marketing strategies are analyses using various models like SWOT analysis, PEST analysis, Critical Success Factors and Porter’s five forces.
The outcomes of these models are properly analyzed to find out the various aspects like companies position and competitors position in the market. This report on Airtel not just give description about the company but it also talks about the various marketing strategy adopted by the company. SWOT analysis of Airtel helps to find out the weak points of the company and to find out the way to overcome this problem.
Similarly with the help of PEST analysis it can be finding that what are the different strategic options available to the company under the different market condition. And to find the answer that why company is looking for overseas market.
2.0 Intraduction
Bharti Airtel is India’s largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. Bharti Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services.
Bharti Airtel, incorporated on July 7, 1995 is the flagship company of Bharti Enterprises. The Bharti Group has a diverse business portfolio and has created global brands in the telecommunication sector. Bharti Airtel is Asia’s leading integrated telecom services provider with operations in India and Sri Lanka. Bharti Airtel has been at the forefront of the telecom revolution and has transformed the sector with its world-class services built on leading edge technologies.
The businesses
ENGLISH MEDIUM(P/T)
008/AEE/012
Individual Assignment
Table of Contents
1.Executive Summary
2.0 Intraduction
2.1
1. Executive Summary
This report on Bharti Airtel is done to find out certain objective regarding the strategic approach Adopted by Airtel to stand strongly in the competitive telecom market. Airtel’s marketing strategies are analyses using various models like SWOT analysis, PEST analysis, Critical Success Factors and Porter’s five forces.
The outcomes of these models are properly analyzed to find out the various aspects like companies position and competitors position in the market. This report on Airtel not just give description about the company but it also talks about the various marketing strategy adopted by the company. SWOT analysis of Airtel helps to find out the weak points of the company and to find out the way to overcome this problem.
Similarly with the help of PEST analysis it can be finding that what are the different strategic options available to the company under the different market condition. And to find the answer that why company is looking for overseas market.
2.0 Intraduction
Bharti Airtel is India’s largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. Bharti Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services.
Bharti Airtel, incorporated on July 7, 1995 is the flagship company of Bharti Enterprises. The Bharti Group has a diverse business portfolio and has created global brands in the telecommunication sector. Bharti Airtel is Asia’s leading integrated telecom services provider with operations in India and Sri Lanka. Bharti Airtel has been at the forefront of the telecom revolution and has transformed the sector with its world-class services built on leading edge technologies.
The businesses