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Executive Summary: Fresh Direct Online Business

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Executive Summary: Fresh Direct Online Business
Fresh Direct
Sheila Simmons
MGT400 Manager People for Performance
Argosy University Online
February 13, 2013

Direct food is an online order taker for the delivery of fresh goods to their customers. They promise to provide delivery to their customers at next day. They are operating in more than 48 states in U.S.A. in New York, they came with the saying "the new way to shop for food." as they are providing online business, they do not have to pay for the rent for the land. The quality obtained by SAP software. They are highly dealing on cleanliness, healthy and safety. They are meeting the highly customer quality demands.
Fresh Direct collaborated with Automation Associates, Inc. (AAI), a leading provider of simulation solutions
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