Executive Summary Of The Coffee Company JBC And Bo NA.
A Executive Summary
The objective of the project is to launch a new credit card and for the achievement
of this objective partnership between largest coffee company JBC and Bo NA
takes place. Bob Smith is the sponsor of the project and has budget of $10 million
for investment and avoid delays so that they can give competition to their
competitors. Sally Evert, Insignia, Mary Jones, Sam Snead and Joseph Underwood
are stakeholders for the project.
B Business Objective
Business Need/ Opportunity /Objective
1.Business Need
1.As the competitor are also going to launch the same project so both the
companies in partnership is in harry to launch it as soon as possible as late launch
can adversely effect the reputation of both the …show more content…
Customer will get cash back only on per transaction
2. Whole family could use single credit card
3. Cash back only will be rewarded if payment is through credit card.
2. Constraints
1.Loyalty portion of the credit card allows JBC customers to get 2% cash back for
each purchase they make with the card at any JBC retail coffee store
2. Project should be made complete within 10 months
3. Maximum budget of $10 million for the project (if extra budget needed then it
must be get approved by the CEO)
4. Two new person are required to handle the additional calls
5. Implementation of the system changes into the production environment will take
1 day
6. The market launch date cannot be during the month of December due to the
bank’s standard year-end “system freeze”
7. Project work will start only when the contract work is completed.
3.Assumptions
1.Market research estimates a new loyalty credit card will expand their customer
2.base by 3%
3.Design work can start 2 months after the project has started
4.Design of the system changes will take 1 month
5.Software code changes will take 2 months
6.Testing of the software code changes will take 3 months
D. Authorizations
The Scope Statement will be approved
The objective of the project is to launch a new credit card and for the achievement
of this objective partnership between largest coffee company JBC and Bo NA
takes place. Bob Smith is the sponsor of the project and has budget of $10 million
for investment and avoid delays so that they can give competition to their
competitors. Sally Evert, Insignia, Mary Jones, Sam Snead and Joseph Underwood
are stakeholders for the project.
B Business Objective
Business Need/ Opportunity /Objective
1.Business Need
1.As the competitor are also going to launch the same project so both the
companies in partnership is in harry to launch it as soon as possible as late launch
can adversely effect the reputation of both the …show more content…
Customer will get cash back only on per transaction
2. Whole family could use single credit card
3. Cash back only will be rewarded if payment is through credit card.
2. Constraints
1.Loyalty portion of the credit card allows JBC customers to get 2% cash back for
each purchase they make with the card at any JBC retail coffee store
2. Project should be made complete within 10 months
3. Maximum budget of $10 million for the project (if extra budget needed then it
must be get approved by the CEO)
4. Two new person are required to handle the additional calls
5. Implementation of the system changes into the production environment will take
1 day
6. The market launch date cannot be during the month of December due to the
bank’s standard year-end “system freeze”
7. Project work will start only when the contract work is completed.
3.Assumptions
1.Market research estimates a new loyalty credit card will expand their customer
2.base by 3%
3.Design work can start 2 months after the project has started
4.Design of the system changes will take 1 month
5.Software code changes will take 2 months
6.Testing of the software code changes will take 3 months
D. Authorizations
The Scope Statement will be approved