Executive Summary Pizza E Birra
Pizza e Birra is an 80 seat casual-dining restaurant with a more likely about 15 bar seats. We focus on our signature pizza menu with beer specialties.
Pizza e Birra is categorized as a new player in the restaurant industry. The restaurants are already opened in the Indonesia’s big city, which is Jakarta. Pizza e Birra is proposed to be opened in Bandung as a comfortable and familiar town that has a strong need for additional dining options. Bolstered by the need for more choices in mingle-oriented dining experiences, combined with the option as a beer and live music place, the restaurant is positioned to take advantage of the market need and serve the people in Bandung area.
Bandung’s population is rapidly growing with new subdivisions and youngsters moving to the suburb of the North Bandung area to study in Bandung’s universities. We believe a locally-owned restaurant is the best option to serve the rapidly growing population with a fresh, unique menu as opposed to a national chain.
The area is in need of a warm and friendly place with excellent food. Pizza e Birra is place where people always know that they will get the best of new experience in eating pizza. Pizza e Birra will feature a cozy and casual dining room, also comfortable furnishings and decor with soothing warm tones. The restaurant has comfy couches and love seats with a softly lit bar. It will be the perfect place to stop in for a bite to eat, for a drink, for a small business meeting or absolutely for hanging out.
The menu will be inspired from different varieties of pizzas. We will also have a special pasta dish to serve. Adding value will be an interesting lunch menu with specialties every day. Prices will be competitive with other pizza restaurants in the area. However, it is the strategy of Pizza e Birra to give a perception of higher value than its competitors, through its food, service and entertainment.
Pizza e Birra will be open seven days a week. We will offer special theme
Pizza e Birra is categorized as a new player in the restaurant industry. The restaurants are already opened in the Indonesia’s big city, which is Jakarta. Pizza e Birra is proposed to be opened in Bandung as a comfortable and familiar town that has a strong need for additional dining options. Bolstered by the need for more choices in mingle-oriented dining experiences, combined with the option as a beer and live music place, the restaurant is positioned to take advantage of the market need and serve the people in Bandung area.
Bandung’s population is rapidly growing with new subdivisions and youngsters moving to the suburb of the North Bandung area to study in Bandung’s universities. We believe a locally-owned restaurant is the best option to serve the rapidly growing population with a fresh, unique menu as opposed to a national chain.
The area is in need of a warm and friendly place with excellent food. Pizza e Birra is place where people always know that they will get the best of new experience in eating pizza. Pizza e Birra will feature a cozy and casual dining room, also comfortable furnishings and decor with soothing warm tones. The restaurant has comfy couches and love seats with a softly lit bar. It will be the perfect place to stop in for a bite to eat, for a drink, for a small business meeting or absolutely for hanging out.
The menu will be inspired from different varieties of pizzas. We will also have a special pasta dish to serve. Adding value will be an interesting lunch menu with specialties every day. Prices will be competitive with other pizza restaurants in the area. However, it is the strategy of Pizza e Birra to give a perception of higher value than its competitors, through its food, service and entertainment.
Pizza e Birra will be open seven days a week. We will offer special theme