Executive Summary Social Networking
Executive Summary
To: Anne Teehan
From: Leigh Clayton
Date: November 4, 2008
Subject: The Benefits of Social Networking
Introduction
We are at a time when customer satisfaction is at an all time low, yet it is becoming a more and more difficult to talk to a human for customer service. Many businesses have lost the personal and trust-filled relationship that is so desired by their clients. In order to maintain and grow a loyal customer base, a company can now achieve those real human connections by means of social networking. Individuals from all areas of the company are readily available to meet the diverse needs of its customers, future employees and each other. Social Networking is at the top of today’s technology and is being utilized by many companies. Our business purpose is to share business ideas and opportunities. This has become an effective tool to meet prospective leads, clients, efficient employees and business partners. [i] Social networking is an easy and cost effective way to make profitable business connections with people that you never knew existed.
Recommendation ▪ An advantage of Social Networking is to create new ways to communicate and share information about our company. Communication is a key to success in any business, and social networking is the best way to facilitate these successful interactions.
▪ Social Networking ensures that our company is making new and successful connections. We are able to promote our company’s services on a more personal level.[ii] Both our customers and own employees can build a more trusting relationship through the ease of communication of a social network.
Analysis
Social Networking has always been an effective source of communication. It has become necessary to change they way we pursue our clients and employees. We want to manage more efficiently, hire the most qualified employees and locate potential clients. Our business has to be aware of not only what we communicate,
To: Anne Teehan
From: Leigh Clayton
Date: November 4, 2008
Subject: The Benefits of Social Networking
Introduction
We are at a time when customer satisfaction is at an all time low, yet it is becoming a more and more difficult to talk to a human for customer service. Many businesses have lost the personal and trust-filled relationship that is so desired by their clients. In order to maintain and grow a loyal customer base, a company can now achieve those real human connections by means of social networking. Individuals from all areas of the company are readily available to meet the diverse needs of its customers, future employees and each other. Social Networking is at the top of today’s technology and is being utilized by many companies. Our business purpose is to share business ideas and opportunities. This has become an effective tool to meet prospective leads, clients, efficient employees and business partners. [i] Social networking is an easy and cost effective way to make profitable business connections with people that you never knew existed.
Recommendation ▪ An advantage of Social Networking is to create new ways to communicate and share information about our company. Communication is a key to success in any business, and social networking is the best way to facilitate these successful interactions.
▪ Social Networking ensures that our company is making new and successful connections. We are able to promote our company’s services on a more personal level.[ii] Both our customers and own employees can build a more trusting relationship through the ease of communication of a social network.
Analysis
Social Networking has always been an effective source of communication. It has become necessary to change they way we pursue our clients and employees. We want to manage more efficiently, hire the most qualified employees and locate potential clients. Our business has to be aware of not only what we communicate,