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Executive Summary: Under Armour In The Sporting Products Industry

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Executive Summary: Under Armour In The Sporting Products Industry
The executive summary takes into account the current marketing plan, the positioning of Under armour in the sporting products industry market, and Under Armour recommendations to improve and increase its market share. My analysis and the information collected from the case itself led me to find key information about Under Armour as a good company. In addition, external forces affecting the proper functioning of Under Armour will be identified, as well as the different marketing mix strategies used to influence consumer purchasing behavior. An analysis of strengths and weaknesses, opportunities and threats of Under Armour will be to identify and put available to allow the company to fight the threats it is facing. Above all the greatest strength
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