Exotic Smokes
Exotic Smokes Cigarette Company Consumer Behavior Outline
Introduction
TRIAAD Research group is working the newest client Exotic Smokes Cigarette Company so that the organization can conduct an in depth study of consumer behavior for the new flavors of cigarettes. The new flavors are strawberry, grape, orange, Pineapple and vanilla. There are currently five major organizations in the tobacco industry: Altria/Philip Morris USA, Philip Morris International, Japan Tobacco International, Imperial Tobacco and British American Tobacco (Said, 2013). These five companies bring in quite a few billion a year in tobacco sales (Said, 2013). The younger generations are the ones who are currently interested in the flavored Cigarettes it is more appealing than the non flavored ones.
Project Definition A. Advertising budget: $25 million B. Marketing Strategies: 1. Direct Mail Promotions 2. Advertising in Magazines 3. Advertising on Billboards 4. Advertise at Bus stop areas 5. Direct Mail 6. Events at the Bar and Club with free samples
C. Product and Brand Identity
1. Use Celebrities to promote our products.
2. Package Design Exotic Smoke Cigarette Company: the package with will need to be distinctive catchy looks that will make people do a double take.
Program Objectives
The objectives of this study will be to find the right group of people who will purchase the cigarettes. The research and studies that will need to be done will be at college campuses. The study will begin by gathering information such as age, their education level, the person lifestyle, culture, what type of cigarettes are normally purchased.
Scope
The prime customer is going to be college students or young adults between the ages of 18 and 25.
Introduction
TRIAAD Research group is working the newest client Exotic Smokes Cigarette Company so that the organization can conduct an in depth study of consumer behavior for the new flavors of cigarettes. The new flavors are strawberry, grape, orange, Pineapple and vanilla. There are currently five major organizations in the tobacco industry: Altria/Philip Morris USA, Philip Morris International, Japan Tobacco International, Imperial Tobacco and British American Tobacco (Said, 2013). These five companies bring in quite a few billion a year in tobacco sales (Said, 2013). The younger generations are the ones who are currently interested in the flavored Cigarettes it is more appealing than the non flavored ones.
Project Definition A. Advertising budget: $25 million B. Marketing Strategies: 1. Direct Mail Promotions 2. Advertising in Magazines 3. Advertising on Billboards 4. Advertise at Bus stop areas 5. Direct Mail 6. Events at the Bar and Club with free samples
C. Product and Brand Identity
1. Use Celebrities to promote our products.
2. Package Design Exotic Smoke Cigarette Company: the package with will need to be distinctive catchy looks that will make people do a double take.
Program Objectives
The objectives of this study will be to find the right group of people who will purchase the cigarettes. The research and studies that will need to be done will be at college campuses. The study will begin by gathering information such as age, their education level, the person lifestyle, culture, what type of cigarettes are normally purchased.
Scope
The prime customer is going to be college students or young adults between the ages of 18 and 25.