Expansion and Diversification Within a Business
Opportunities for expansion and diversification
Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets.
A business strategy in which expansion is obtained by increasing the number of products in which customers can purchase from a company 's store/under the company’s name.
Fred Greer was able to mention how the Wrightbus Company expand within the bus manufacturing sector, this is carried out as employees continue to carry out production of the highest standard and ensure their products are of the highest quality. As Wrightbus had so much work and business deals to carry out for customers all around the globe, they had to expand their workforce. This consisted of recruiting more reliable and hardworking employees to carry out this work to their highest standard for Wrightbus and maintain a respectable corporate image. Fred Greer works in partnership with the Wrightbus Company to only employ skillful employees who would aim to work to their fullest potential. By Fred employing these new workers, he is partaking in the expansion of the Wrightbus Company and helping the business move forward to meet their aims of becoming the best bus manufactures in the UK, Europe and the world. The Wrightbus Company currently employee 1400 people throughout the entire business, this allows for Wrightbus to have a larger team to carry work out at the highest standard and to get it done on time which shows to customers that Wrightbus are reliable and can provide the best services and products within the specific market. As Fred helps to ensure all these employees are skilled in their specific area of work within the Wrightbus Company, this therefore shows how Fred is continuing to be enterprising as he is guaranteeing employees carry out production efficiently and correctly. With Fred Greer being the learning and development manager, it is his duty to ensure
Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets.
A business strategy in which expansion is obtained by increasing the number of products in which customers can purchase from a company 's store/under the company’s name.
Fred Greer was able to mention how the Wrightbus Company expand within the bus manufacturing sector, this is carried out as employees continue to carry out production of the highest standard and ensure their products are of the highest quality. As Wrightbus had so much work and business deals to carry out for customers all around the globe, they had to expand their workforce. This consisted of recruiting more reliable and hardworking employees to carry out this work to their highest standard for Wrightbus and maintain a respectable corporate image. Fred Greer works in partnership with the Wrightbus Company to only employ skillful employees who would aim to work to their fullest potential. By Fred employing these new workers, he is partaking in the expansion of the Wrightbus Company and helping the business move forward to meet their aims of becoming the best bus manufactures in the UK, Europe and the world. The Wrightbus Company currently employee 1400 people throughout the entire business, this allows for Wrightbus to have a larger team to carry work out at the highest standard and to get it done on time which shows to customers that Wrightbus are reliable and can provide the best services and products within the specific market. As Fred helps to ensure all these employees are skilled in their specific area of work within the Wrightbus Company, this therefore shows how Fred is continuing to be enterprising as he is guaranteeing employees carry out production efficiently and correctly. With Fred Greer being the learning and development manager, it is his duty to ensure