EXPERIMENTAL PSYCHOLOGY AND SCIENTIFIC METHOD
1. The word science comes from the Latin scientia, which means
a.
discovery.
c.
law.
b.
knowledge.
d.
truth.
2. The modern connotation of science includes
a.
commonsense psychology.
b.
the content of science.
c.
the process of science.
d.
both the content and process of science.
3. Systematic data gathering, noting relationships, and offering explanations are central to
a.
commonsense psychology.
c.
the content of science.
b.
nonscientific inference.
d.
the process of science.
4. ____ is everyday nonscientific data collection that shapes our expectations and beliefs, and influences our social behavior.
a.
Commonsense psychology
c.
Intuition
b.
Good thinking
d.
The scientific mentality
5. Jon wears his favorite black tank top whenever he invites a dating partner over for dinner. He claims, on the basis of 4 years’ experience, that it makes him irresistible. Jon’s belief illustrates
a.
commonsense psychology.
c.
stereotyping.
b.
intuition.
d.
the scientific mentality.
6. Two characteristics of commonsense psychology are that
a.
it cannot be tested and does not make inferences.
b.
it depends on systematic observation and almost never succeeds.
c.
it uses nonscientific data and makes nonscientific inferences.
d.
it uses the content and process of science.
7. As commonsense psychologists, our ability to systematically and impartially gather data is most seriously limited by our
a.
failure to observe the behavior of others.
b.
inferential strategies.
c.
sources of psychological information.
d.
inferential strategies and sources of psychological information.
8. The North, Hargreaves, and McKendrick (1999) supermarket study demonstrated that _____ can influence purchase decisions.
a.
lighting
c.
product placement
b.
music
d.
shopping cart capacity
9. What did the North, Hargreaves, and McKendrick (1999) supermarket study reveal about consumer purchasing decisions?
a.
consumers are increasingly