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Expectancy Violations Theory

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Expectancy Violations Theory
The $300 Million Dollar Frame

03/11/03

Comm. 130

Michael Stohl

The American public’s acquisition of knowledge concerning current events is reliant on the media. The media as an entity can be described as “organizations of communication that take different forms, such as broadcasting and print, and create and transmit a vast array of content.”1 The people’s dependence on the media is anchored by their, often unquestioned, belief in the trustworthiness of presented information. American culture carries certain expectations with regards to the role of the media in society. We have the notion that the media should function as a form of watchdog, observer and signal carrier in the checks and balances system of our government.2 By that token, we also believe that the information relayed to us as the general public will be critical, illuminating and have been thoroughly documented. Unfortunately, recent trends in new media forms are increasingly divergent from these expectations. Anticipating the media to adhere strictly to these expectations, however, may be a lofty ideal. Lippmann draws this conclusion; “They cannot tell the truth objectively because the truth is subjective and entails more probing and explanation than the hectic pace of news production allows.”3 Stories told to the public by the media must be placed within a frame. A story’s frame consists of “the attributes of the issue that provide the mental image through which people interpret the events.”4
Framing will, by its definition, create a bias in the presented information. Those who write a news-story must choose to include a finite set of information from a seemingly infinite collection. This information is limited by factors including, but not restricted to, physical space allocated for the article, consumer interest and demand on the topic, necessity for context, and the use of practical, relevant and trustworthy



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