Expedia Edited
Introduction
This paper’s main objective is to analyze the on line travel company Expedia taking into consideration factors such as its financial standings, present and future strategies, industry standards and competitor and finally, an intricate economic examination. With the tools we learned in our MAcc Financial Statement Analysis, we were able to break down the company’s available financial and contextual information, such as it’s history, Porter Five, current and future strategy and financial statement numbers, in order to build a more clear and concise picture of Expedia’s current business position.
Introduction and Brief History
Expedia, owned by Expedia INC, is one of the world’s leading online travel companies. Starting in Redmond, Washington, the company headquarters are now in Bellevue. In 2012, Rich Barton, the founder and CEO, stated on the company website that, “in 15 years one company literally has changed the travel industry forever and has become the most important player in it”.
In its 18 years of existence, Expedia, INC has changed its structure by being acquired and subsequently acquiring other companies, and has become the largest travel agency in the world. Beginning a brief history, Expedia was first launched in October of 1996, debuting on the web as “Microsoft Expedia Travel Services”. In November 1999, Expedia announced their IPO and by January 2001 saw their first profitable quarter. A huge milestone for Expedia in Q4 of 2001 was when the company surpassed Travelocity as the #1 Online Travel Company. IAC (an ecommerce giant) acquired Hotels.com in June 2003, Expedia in August 2003, Hotwire in November 2003, and in March 2004 IAC acquired Egencia and rebranded it as Expedia Corporate Travel.
In January 2005, Expedia took a controlling stake in eLong, a China-focused travel agency. And in August 2005, IAC merged its online travel businesses into Expedia, INC. Expedia, INC reached yet another milestone in 2007, when it was added to the
This paper’s main objective is to analyze the on line travel company Expedia taking into consideration factors such as its financial standings, present and future strategies, industry standards and competitor and finally, an intricate economic examination. With the tools we learned in our MAcc Financial Statement Analysis, we were able to break down the company’s available financial and contextual information, such as it’s history, Porter Five, current and future strategy and financial statement numbers, in order to build a more clear and concise picture of Expedia’s current business position.
Introduction and Brief History
Expedia, owned by Expedia INC, is one of the world’s leading online travel companies. Starting in Redmond, Washington, the company headquarters are now in Bellevue. In 2012, Rich Barton, the founder and CEO, stated on the company website that, “in 15 years one company literally has changed the travel industry forever and has become the most important player in it”.
In its 18 years of existence, Expedia, INC has changed its structure by being acquired and subsequently acquiring other companies, and has become the largest travel agency in the world. Beginning a brief history, Expedia was first launched in October of 1996, debuting on the web as “Microsoft Expedia Travel Services”. In November 1999, Expedia announced their IPO and by January 2001 saw their first profitable quarter. A huge milestone for Expedia in Q4 of 2001 was when the company surpassed Travelocity as the #1 Online Travel Company. IAC (an ecommerce giant) acquired Hotels.com in June 2003, Expedia in August 2003, Hotwire in November 2003, and in March 2004 IAC acquired Egencia and rebranded it as Expedia Corporate Travel.
In January 2005, Expedia took a controlling stake in eLong, a China-focused travel agency. And in August 2005, IAC merged its online travel businesses into Expedia, INC. Expedia, INC reached yet another milestone in 2007, when it was added to the