Expedia Market Research
This survey (attached on Pg. 3 & 4) that I personally received electronically is from Expedia that asks me to write about my recent stay in Intercontinental Presidential Hotel in Cancun, Mexico. Overall, I really like the organization, and the variation of quantitative/ qualitative and general/ detailed questions of this survey.
It starts with “Rate Your Hotel Experience” stay on the top. In this section, it is a quantitative survey that asks you to rate each criterion from 1 to 5. I also like how it tells me 1 is dreadful, 2 is disappointing, 3 is ok, 4 is pleasing, and 5 is superb to give me more concrete ideas of what each number actually means. The second part of the survey is called “Tell Us More in Your Own Words”, which is a qualitative survey, and it simply asks me to “write about your hotel experience”. In my opinion, this is the most general section of the whole survey that gives me the chance to write whatever is on my mind about the hotel. I’d recommend Expedia to give me some kind of suggestion on what we could write about because I, personally, had a hard time reminding myself what to write in this section. The last part of this survey is called “Add the Finishing Touches”, which is another qualitative part of this survey. This is my favorite part of the survey because it asks me very specific questions, for example, what were you favorite and least favorite things about the hotel? It really gives me the chance to express both my strongest positive and negative opinions regarding my stay in the hotel.
This survey isn’t too short or long, and I feel like this is a good length for a survey especially when it is divided into 3 parts, which somehow make me feel like there are not as many questions as it appears to have. Also, the questions were worded clearly in the more specific questions, and the general questions also give me a chance to put open- ended feedbacks. Another thing I really like about this survey is that a lot of parts of it is
It starts with “Rate Your Hotel Experience” stay on the top. In this section, it is a quantitative survey that asks you to rate each criterion from 1 to 5. I also like how it tells me 1 is dreadful, 2 is disappointing, 3 is ok, 4 is pleasing, and 5 is superb to give me more concrete ideas of what each number actually means. The second part of the survey is called “Tell Us More in Your Own Words”, which is a qualitative survey, and it simply asks me to “write about your hotel experience”. In my opinion, this is the most general section of the whole survey that gives me the chance to write whatever is on my mind about the hotel. I’d recommend Expedia to give me some kind of suggestion on what we could write about because I, personally, had a hard time reminding myself what to write in this section. The last part of this survey is called “Add the Finishing Touches”, which is another qualitative part of this survey. This is my favorite part of the survey because it asks me very specific questions, for example, what were you favorite and least favorite things about the hotel? It really gives me the chance to express both my strongest positive and negative opinions regarding my stay in the hotel.
This survey isn’t too short or long, and I feel like this is a good length for a survey especially when it is divided into 3 parts, which somehow make me feel like there are not as many questions as it appears to have. Also, the questions were worded clearly in the more specific questions, and the general questions also give me a chance to put open- ended feedbacks. Another thing I really like about this survey is that a lot of parts of it is