Experience Design Management portfolio
Contents
Introduction 2
Main body 2
2.1 Waldorf Astoria Hotel – The Caledonian 2
2.2 What is Afternoon Tea? 3
2.3 History of Afternoon Tea 4
2.4 Waldorf Astoria and Afternoon tea 5
2.5 Applying theories 9
2.5.1 The four realms of experience 9
2.5.2 The tourist gaze 10
2.5.3 Five steps in staging a memorable experience 10
2.5.4 The Theatre Metaphor 11
Conclusion 11
Works Cited 12
Appendix 1 13
Introduction
“Experience” as a noun can describe the way of learning something, the way a human being behaves or the way a person feels. “To Experience” as a verb on the other hand, combines knowledge, behaviour and emotions that comes from being there.
In need to express what experience really means the following definition came up: “The perception of interaction with a service, product or event through all of the five senses, during a period of time, on both cognitive and physical levels. Experience’s boundaries can be expansive and comprise the temporal, the sensorial, the meaningful and last but not least the symbolic (Shedroff, 2001).
The aim of this portfolio is to draw upon relevant theories and concepts related to the event and provide the readers with information about a specific event supporting it with annotated visual evidence of the design and managed experience such as photographs, menus, and promotional materials. Moving forward this portfolio will present the afternoon tea experience in one of the most famous and luxury hotels in Edinburgh, The Caledonian Waldorf Astoria Hotel.
Main body
Tourism, Hospitality and Event sectors tend to provide to their consumers a diversity of experiences as culture, products, places, services, events and landscapes are. Designing an experience should include both producer/manager’s goals and needs alongside with the desires and preferences of customers or audience (Getz, 2012).
2.1 Waldorf Astoria Hotel – The Caledonian
Waldorf Astoria Hotel - The Caledonian, or the " 'Caley '" as it has become
Introduction 2
Main body 2
2.1 Waldorf Astoria Hotel – The Caledonian 2
2.2 What is Afternoon Tea? 3
2.3 History of Afternoon Tea 4
2.4 Waldorf Astoria and Afternoon tea 5
2.5 Applying theories 9
2.5.1 The four realms of experience 9
2.5.2 The tourist gaze 10
2.5.3 Five steps in staging a memorable experience 10
2.5.4 The Theatre Metaphor 11
Conclusion 11
Works Cited 12
Appendix 1 13
Introduction
“Experience” as a noun can describe the way of learning something, the way a human being behaves or the way a person feels. “To Experience” as a verb on the other hand, combines knowledge, behaviour and emotions that comes from being there.
In need to express what experience really means the following definition came up: “The perception of interaction with a service, product or event through all of the five senses, during a period of time, on both cognitive and physical levels. Experience’s boundaries can be expansive and comprise the temporal, the sensorial, the meaningful and last but not least the symbolic (Shedroff, 2001).
The aim of this portfolio is to draw upon relevant theories and concepts related to the event and provide the readers with information about a specific event supporting it with annotated visual evidence of the design and managed experience such as photographs, menus, and promotional materials. Moving forward this portfolio will present the afternoon tea experience in one of the most famous and luxury hotels in Edinburgh, The Caledonian Waldorf Astoria Hotel.
Main body
Tourism, Hospitality and Event sectors tend to provide to their consumers a diversity of experiences as culture, products, places, services, events and landscapes are. Designing an experience should include both producer/manager’s goals and needs alongside with the desires and preferences of customers or audience (Getz, 2012).
2.1 Waldorf Astoria Hotel – The Caledonian
Waldorf Astoria Hotel - The Caledonian, or the " 'Caley '" as it has become
Cited: Afternoon Tea UK, 2014. Afternoon Tea UK. [Online] Available at: http://www.afternoontea.co.uk/ Getz, D., 2012. Chapter 8: Antecedents and decision-making. In: Event Studies: Theory,Research & Policy for Planned Events. Abingdon, Oxon: Routledge. Morgan, M., Lugosi, P. & Brent Ritchie, J., 2010. The tourism and leisure experience: consumer and managerial perspectives. Bristol: Channel View Publications. Pine, B. & Gilmore, J., 2012. The experience economy: work is a theatre and every business is a stage. Boston: Harvard Business Review Press. Shedroff, N., 2001. Experience Design 1. Indianapolis: Indianapolis, Ind. : New Riders. Stone, J. & Knaggs, K., 2014. Railway stays. [Online] Available at: http://www.railwaystays.com/historic-railway-hotels/uk-ireland/the-caledonian-a-waldorf-astoria-hotel-edinburgh/ Urry, J. & Larsen, J., 2011. The Tourist Gaze. Los Angeles, London, New Delhi, Singapore, Washington DC: Sage. Waldorf Astoria Edinburgh, 2014. Waldorf Astoria Edinburgh. [Online] Available at: http://www.thecaledonianedinburgh.com/