Experience Economy

Lecture 1.

EXPERIENCE ECONOMY

- when the person buys experience, he pays to spend time enjoying a series of memorable events that a company stages -> as in theatrical

- businesses must orchestrate play memorable events for their customers

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- EE is applied- new experience concept, experience included ins services and products, experience venues, additional offerings supporting memory of the experience

- The anatomy of an Experience

1. The First part/ BEFORE : The expectation

2. The Second part/ DURING: Breakaway from the everyday life

3. The Third part/ AFTER : The memorable experience

- EXPERIENCE HYBRID – combination of 2 different sectors/products; creating a unique experience to the customer ( for example café with a travel store and a book store)

Lecture 2

The 4 Realms of Experience

ENTERTAIMENT

• Something that entertain the customer, and something that is relaxing and enjoyable without being to thorough.

• An active professional communication to a passive receiver/customer

• is a passive aspect of an experience

• when the customers are entertained, they are not really doing except to responding to the experience ( enjoying, laughing, etc.)

• customers passively absorbed through the senses

• EXAMPLE: cinema, concert, sport event

• What entertainment would help your guests to enjoy the experience better? How can you make the time more fun and more enjoyable?

EDUCATIONAL

• Learning takes place during everyones life and in all situations.

• It can be the learning based on experiences, called ”learning by doing” and it can also be the learning that takes place in an interaction between the person and its surroundings

• is essentially active aspect

• the guests absorb the events unfolding before them

• the educational events must actively engage the