Apple does not let the fact that Android has became the Number one smart phones operating system makes people think that Android is the biggest winner. Yes, Android operating system that was established by Google has gained a lot when they see the numbers of companies that are using Android. Even with this huge success Apple is still the winner, the top of the list. The actual measurements of success in the profits is that Apple says that "Apple is making as much as 70% of all the profits in smart phones and about 85% of the profits in tablets" in …show more content…
However, it is these eight key principles that are the main reason for making apple really successful. And as long as they think this way, stay unique, at the top, always hundred steps ahead their competitors, always meeting their customers expectations, always archiving what they are looking for, always on the same evaluating criteria, always putting their customers first, and always keeping their place at the top of the list, it’s very expected that Apple will continue it's growing and the company’s product categories will be able to always compete, and it will always have the highest profit, and barely anyone could see the opposite although a lot wish to see it falling to be able to