Explain how Coca-Cola and TFD’s style of organisation helps them to fulfil their purposes.
Strategic planning is when a business sets long term visions and goals - their mission statement and SMART aims and objectives- these are Specific, Measurable, Achievable, Realistic and Time Bound targets. It assesses where the business currently is and where they want to be, the plan will show how the business is going to get there , when it will get there, who will take it in that direction and how they will do this. It is necessary to understand the businesses current position and the possible avenues through which it can pursue a particular course of action.
TFD:
The First Drop’s structure is in a hierarchy formation, it has a short chain of command and a narrow span of control (six). It has four main functional roles the general manager Lisa, the finance manager William, the senior instructor Dave and the membership manager Sarah they each have an important role to play in the business. TFD is centralised meaning that the important and difficult decisions are made at the top of the hierarchy- that would be Lisa in this instance. The difficult decisions that she makes (such as letting someone go because they are not doing a good job or hiring more staff) are in the best interest of the business this ensures the business provides a high standard of service. She has three main aims for her business: The first is to expand, initially she wanted to have five to six gyms within the first five years of opening her first one, but she came to the realisation that goal was unachievable because of the recession and so she expanded the goal to ten years. Her second was for her staff to know each individual member, what their name is and what goal(s) they want/wanted to achieve, this is so that the customers will get the best possible care from her staff and she wanted her member’s goals to be achieved, this is very important to Lisa as it will ensure people will want