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* Home * > Insights * > Business environment * > Competing for growth: Winning in the new economy - Competing for growth: the framework
Competing for growth framework
Our research shows that high-performing companies are significantly ahead of their competitors in four critical areas.
Emerging markets are growing, but there is a significant variation in performance across them.
Companies across all sectors and markets are expecting the new economy to be even more competitive than the old over the next two years, according to our survey of 1,400 executives from around the world.
The increased competitive pressure extends across the value chain for labor, input materials and capital. And those from emerging markets expect competitiveness to increase the most, as companies from developed markets enter and local players intensify their focus.
Competition in the new economy is dynamic and being shaped by four macro–economic factors which, while not new, have a significantly more pronounced importance than before.
Market variation has increased
Emerging markets are growing, but there is a significant variation in performance across them. Similarly, some developed markets are