Explains the benefits of internet (virtual) marketing but also its disadvantages for Fragrance Direct
BUSINESS AND MANAGEMENT
Student Name:
Certification : I certify that the whole of this work is the result of my individual effort and that all quotations from books, periodicals etc. have been acknowledged.
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Programme : Masters MBA
Year/Level : 7
Academic Year : 2013/14
Trimester : 1
Module title : Achieving Corporate Success
Assignment no. : 1 Marketing Management
Module code: BUS 747
Word guide: 2000
Percentage Weighting of this assignment for the module: 50%
Issue date :
Return date :
Lecturer :
Second marker :
Notes for students :
1. Hard copy of assignment should be stapled in the top left corner and submitted to the office.
2. Electronic copy of assignment should be submitted through the Turnitin software.
3. 10% of marks are awarded for satisfactory use of language and/or good presentation.
4. 5% of marks are awarded for satisfactory referencing and/or presentation of a bibliography where either is required. Note that all referenced work should be obtained from credible sources.
5. Students should ensure that they comply with Glyndwr University’s plagiarism policy.
6. Students should make correct use of the Harvard referencing method.
This assignment assesses the following module learning outcomes:
1 Explain what marketing is about, the importance of marketing orientation and the roles and structure of the marketing function and nature of relationships with other functions within the organisation in helping to create customer value
2 Explain the related concepts of marketing planning, objective setting as well as target marketing and the marketing mix
3 Critically evaluate the differences in the application of the marketing mix involved in marketing products and services within different marketing contexts
Overall Comment :
Mark (%)
Glyndwr School of Business Feedback on Assignment
Student Name:
Certification : I certify that the whole of this work is the result of my individual effort and that all quotations from books, periodicals etc. have been acknowledged.
Student Signature:
Date:
Student Registration Number:
Student email address :
Programme : Masters MBA
Year/Level : 7
Academic Year : 2013/14
Trimester : 1
Module title : Achieving Corporate Success
Assignment no. : 1 Marketing Management
Module code: BUS 747
Word guide: 2000
Percentage Weighting of this assignment for the module: 50%
Issue date :
Return date :
Lecturer :
Second marker :
Notes for students :
1. Hard copy of assignment should be stapled in the top left corner and submitted to the office.
2. Electronic copy of assignment should be submitted through the Turnitin software.
3. 10% of marks are awarded for satisfactory use of language and/or good presentation.
4. 5% of marks are awarded for satisfactory referencing and/or presentation of a bibliography where either is required. Note that all referenced work should be obtained from credible sources.
5. Students should ensure that they comply with Glyndwr University’s plagiarism policy.
6. Students should make correct use of the Harvard referencing method.
This assignment assesses the following module learning outcomes:
1 Explain what marketing is about, the importance of marketing orientation and the roles and structure of the marketing function and nature of relationships with other functions within the organisation in helping to create customer value
2 Explain the related concepts of marketing planning, objective setting as well as target marketing and the marketing mix
3 Critically evaluate the differences in the application of the marketing mix involved in marketing products and services within different marketing contexts
Overall Comment :
Mark (%)
Glyndwr School of Business Feedback on Assignment