Explore Plan - Mountain Dew
introduction
Our group decided to export the American Mountain Dew to Vietnam. Vietnam has a tropical climate with high rainings seasons from may to september. The country also have dry season from october until march. Because of the weather there is a need for refrechments in Vietnam.
The Mountain Dew which is owned and produced by PepsiCo is a corbonated soft drink with a fresch citrusflavour. The Moutain Dew has a green color that is characteristic for the product. We found out from vietnamese friends that lotus green tea and lotus is a appreciated flavour in Vietnam so we want to satisfy this demand with and adapt mountain Dew to the markets needs and wants.
The mountain dew and vietnam
The 2011 GDP of Vietnam is $299.2 billion, which ranked 43 in the world. (CIA) The food and beverage retail sector is estimated to be worth US$33.7 billion for 2011.(Enterprise)
There is still big market potential of Vietnam soft drinks market. In the next few years, carbonates are expected to see a moderate growth rate with a total volume compound annual growth rate CAGR of 2%. (Euromonitor) In Vietnam, carbonates continued to enjoy stable growth rates in term of total volume sales. Although consumers may felt that it’s not so healthy to have carbonates but they still liked to consume these drinks when they had the chance. (Euromonitor) Also Vietnam has a young population that is growing rapidly; according to the CIA world factbook, in 2012, the age structure of Vietnam is as following: 0-14 years:25.2%, 15-64years:69.3% ,65 years and over: 5.5%. The generation aged between 15 and 64 is more likely to buy soft drinks like Mountain Dew, which means there is a big market and will be an increasing demand of the product.
- the potential competitors
Mountain Dew is produced and owned by PepsiCo. In Vietnam, international companies that had long dominated sales, the leading players in the Vietnamese soft drinks market include PepsiCo, Inc., Coca-Cola Company and
Our group decided to export the American Mountain Dew to Vietnam. Vietnam has a tropical climate with high rainings seasons from may to september. The country also have dry season from october until march. Because of the weather there is a need for refrechments in Vietnam.
The Mountain Dew which is owned and produced by PepsiCo is a corbonated soft drink with a fresch citrusflavour. The Moutain Dew has a green color that is characteristic for the product. We found out from vietnamese friends that lotus green tea and lotus is a appreciated flavour in Vietnam so we want to satisfy this demand with and adapt mountain Dew to the markets needs and wants.
The mountain dew and vietnam
The 2011 GDP of Vietnam is $299.2 billion, which ranked 43 in the world. (CIA) The food and beverage retail sector is estimated to be worth US$33.7 billion for 2011.(Enterprise)
There is still big market potential of Vietnam soft drinks market. In the next few years, carbonates are expected to see a moderate growth rate with a total volume compound annual growth rate CAGR of 2%. (Euromonitor) In Vietnam, carbonates continued to enjoy stable growth rates in term of total volume sales. Although consumers may felt that it’s not so healthy to have carbonates but they still liked to consume these drinks when they had the chance. (Euromonitor) Also Vietnam has a young population that is growing rapidly; according to the CIA world factbook, in 2012, the age structure of Vietnam is as following: 0-14 years:25.2%, 15-64years:69.3% ,65 years and over: 5.5%. The generation aged between 15 and 64 is more likely to buy soft drinks like Mountain Dew, which means there is a big market and will be an increasing demand of the product.
- the potential competitors
Mountain Dew is produced and owned by PepsiCo. In Vietnam, international companies that had long dominated sales, the leading players in the Vietnamese soft drinks market include PepsiCo, Inc., Coca-Cola Company and