Functions are the specialist areas that a business is divided into for example marketing and finance.
Tesco
Tesco want to expand locally, internationally, in non-foods and retailing services (Tesco Personal Finance). Tesco’s success depends on people; the people who shop with them and the people who work with them. If their customers like what Tesco offer then they are more likely to come back and shop their again. If the Tesco team find what they do rewarding they are more likely to go that extra mile to help their stores.
Tesco want to expand and extend existing superstores, express stores, metro stores and extra stores. Growth in the business comes from new space, extensions to existing stores and a multi-format approach. Tesco have four different store formats which are each tailored to customer needs:
Express – These store offer customers great value, quality and fresh food close to where they live and work. Tesco have over 500 stores selling a range of up to 7,000 lines.
Metro – This store format bring convenience of Tesco to town/city centre locations.
Superstore – This store type have an ongoing programme of extending and refreshing their superstore to improve the overall experience for customers. They have introduced a number of new non-foods into supermarkets such as DVDs, books and games.
Extra – These types of stores are one-stop destination stores which have proved to be extremely popular. Extra stores offer the widest range of food and non-food lines, ranging from electrical equipment to homeware, clothing, health and beauty and seasonal items such as garden furniture. Around twenty Extra stores are opened each year.
Tesco ensure they have broad appeal by continually innovating and investing in new lines to increase choice for their finest customers. Tesco’s Finest range are for customers who want something that extra bit special and has proved to be so popular that they now offer