Exploring Strategy

Strategy and Strategic Analysis
GEST-S-468

Pr Manuel Hensmans

MonUniversitéVirtuelle
• Please check regularly!
– http://strategy.skynetblogs.be/
– http://uv.ulb.ac.be
• Syllabus, slides, case info, e-clip info
• Exam info!

2

Overview Course
• Introductory Class 1: What is Strategy? (19/09/2011)
• Part I: The Strategic Position
What is our current strategic context?
– Class 2: The Environment (3/10/2011)
– Class 3: Strategic Capabilities (10/10/2011)
– Class 4: Strategic Purpose (17/10/2011)
– Class 5: Culture and Strategy (24/10/2011)

3

Overview Course (2)
• Part II: Strategic Choices
What choices do we make for the future?
– Class 6: Business strategy (28/10/2011)
– Class 7: Corporate strategy (07/11/2011)
– Class 8: International Strategy (14/11/2011)
– Class 9: McKinsey guest lecture (25/11/2011)
– Class 10: M&A and Alliances (28/11/2011)
– Class 11: Innovation I (2/12/2011)
– Class 12: Innovation II (5/12/2011)

4

Overview Course (3)
• Part III: Strategy in Action
How do we get there in practice?
– Class 13: Strategy Dvpt Processes (9/12/2011)
– Class 14: Evaluation & Organizational Strategies (12/12/2011)
– No class 15: preparation exam for (internat) students leaving

5

Last class: What is Strategy?
•
•
•
•

Limitations course: management
Defining what strategy is (not)
General vocabulary of strategy
Applying course objectives to case
– e-clip:

6

Howard Schultz

Slide 2.7

Part I:
The Strategic Position

Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, © Pearson Education Limited 2011

The Focus of part I:
The strategic position
• How to analyse an organisation‟s position in the external environment • How to analyse the determinants of strategic capability – resources, competences and the linkages between them
• How to understand an organisation’s purposes, taking into account corporate governance, stakeholder expectations and business ethics
•