Exploring the Influence of Culture on Corporate Sustainability
Halmstad University
2010
Halmstad University School of Business and Engineering Bachelor Degree
EXPLORING THE INFLUENCE OF CULTURE ON CORPORATE SUSTAINABILITY
The example of France, Spain and Sweden
Marketing dissertation: 15 ECTS 18th of October 2010 Authors: Adriana Corral Alonso & Daphné Lapourré Supervisor: Jean-Charles Languilaire
1
Halmstad University
2010
ACKNOWLEDGEMENTS
We desire to express our gratitude toward all people who have contributed to our thesis. We are willing to thank the University of Halmstad – Sweden – to have given us the opportunity to write a Bachelor thesis and access the Swedish Bachelor Degree. Our gratitude also goes to our supervisor, Jean-Charles Languilaire who has highly contributed to this paper. He helped us thanks to the several supervisions but also through his presence. Even without supervision, we were free to ask for help or advice. However, he also left us some autonomy which allows us to say that we are now able to write a thesis. We want to thank Patrick Jouslin de Noray, María Pérez and Erik Lindroth who were the persons at Tetra Pak France, Spain and Sweden that spent time for our interviews and shared their knowledge. We also want to thank to our colleagues who offered constructive criticisms which have enabled to improve the paper but also for their help and the experience we shared in the context of this thesis.
Adriana Corral Alonso Daphné Lapourré
2
Halmstad University
2010
SUMMARY
Title: The influence of culture on corporate sustainability Authors: Adriana Corral Alonso and Daphné Lapourré Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Sustainability, sustainable development, corporate sustainability, Tetra Pak, culture, cultural influence, cultural dimensions, France, Spain, Sweden… Purpose: The purpose of this study is to explore how and to what extent cultural aspects can influence the corporate sustainability of a given company.
2010
Halmstad University School of Business and Engineering Bachelor Degree
EXPLORING THE INFLUENCE OF CULTURE ON CORPORATE SUSTAINABILITY
The example of France, Spain and Sweden
Marketing dissertation: 15 ECTS 18th of October 2010 Authors: Adriana Corral Alonso & Daphné Lapourré Supervisor: Jean-Charles Languilaire
1
Halmstad University
2010
ACKNOWLEDGEMENTS
We desire to express our gratitude toward all people who have contributed to our thesis. We are willing to thank the University of Halmstad – Sweden – to have given us the opportunity to write a Bachelor thesis and access the Swedish Bachelor Degree. Our gratitude also goes to our supervisor, Jean-Charles Languilaire who has highly contributed to this paper. He helped us thanks to the several supervisions but also through his presence. Even without supervision, we were free to ask for help or advice. However, he also left us some autonomy which allows us to say that we are now able to write a thesis. We want to thank Patrick Jouslin de Noray, María Pérez and Erik Lindroth who were the persons at Tetra Pak France, Spain and Sweden that spent time for our interviews and shared their knowledge. We also want to thank to our colleagues who offered constructive criticisms which have enabled to improve the paper but also for their help and the experience we shared in the context of this thesis.
Adriana Corral Alonso Daphné Lapourré
2
Halmstad University
2010
SUMMARY
Title: The influence of culture on corporate sustainability Authors: Adriana Corral Alonso and Daphné Lapourré Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Sustainability, sustainable development, corporate sustainability, Tetra Pak, culture, cultural influence, cultural dimensions, France, Spain, Sweden… Purpose: The purpose of this study is to explore how and to what extent cultural aspects can influence the corporate sustainability of a given company.