Exploring Things Around
DEVELOPING PRODUCT-IDENTIFICATION AND ASCERTAINING ITS DEMAND IN METROPOLITAN CITIES OF INDIA INTRODUCTION
1.0 Background & Need of the Problem
Most of the schools in big Indian cities start functioning at 7.30 -8.00 in the morning and work up to 1.30 -2.00 p.m. with some variation in some day schools. This range of timings in double-shift schools is still less. For reaching the school on time, children have to leave much earlier from their residence. When they are getting ready to go for school, their parents are also on their toes to remind them about the books & notebooks to be taken to school, to see that their uniform, shoes, etc. are in order and besides that, they have to prepare their breakfast and pack their tiffin. There is a gap of about 4 hours when the food is packed and when it is consumed. The general impression is that they do not enjoy eating out of packed tiffin which becomes cold and soggy. Many children come to school without the food-tiffin. They depend on what is available in the school canteen which, usually, sells chips, burgers, pizzas. Pakoras and other junk food. These items are not good for their health, if taken on continuous basis. A question arises if it is possible for the parents or for the school canteen to serve them with some snacks which are nutritious, tasty and their freshness remains intact. The project team had been thinking on this issue since long. The team-members came out with an idea of a set of nourishing cookies which may be packed in the tiffin conveniently or may be supplied through the school canteen. The packet of these cookies may serve equally well for the office goers or those engaged in any other occupation who during a short break would like to munch the cookies with tea or some other beverage. The family members themselves will enjoy these delicious cookies and may serve the same to their guests also.
Keeping in view the difficulties of
1.0 Background & Need of the Problem
Most of the schools in big Indian cities start functioning at 7.30 -8.00 in the morning and work up to 1.30 -2.00 p.m. with some variation in some day schools. This range of timings in double-shift schools is still less. For reaching the school on time, children have to leave much earlier from their residence. When they are getting ready to go for school, their parents are also on their toes to remind them about the books & notebooks to be taken to school, to see that their uniform, shoes, etc. are in order and besides that, they have to prepare their breakfast and pack their tiffin. There is a gap of about 4 hours when the food is packed and when it is consumed. The general impression is that they do not enjoy eating out of packed tiffin which becomes cold and soggy. Many children come to school without the food-tiffin. They depend on what is available in the school canteen which, usually, sells chips, burgers, pizzas. Pakoras and other junk food. These items are not good for their health, if taken on continuous basis. A question arises if it is possible for the parents or for the school canteen to serve them with some snacks which are nutritious, tasty and their freshness remains intact. The project team had been thinking on this issue since long. The team-members came out with an idea of a set of nourishing cookies which may be packed in the tiffin conveniently or may be supplied through the school canteen. The packet of these cookies may serve equally well for the office goers or those engaged in any other occupation who during a short break would like to munch the cookies with tea or some other beverage. The family members themselves will enjoy these delicious cookies and may serve the same to their guests also.
Keeping in view the difficulties of
References: • Alina Wheeler: Designing Brand Identity, Wiley (2009) • Bhatia S.K, Meenu Ranjan Arora: Saraswati Business studies, New edition, Class XII, Saraswati House Pvt • Gerald Zaltman, Lindsay H. Zaltman: Marketing Metaphoria:What deep Metaphors Reveal About the minds of consumers, Harvard business review Press(2008) • NCERT ‘s Group of Teachers: Class 12 Business Studies, NCERT (2008) • Nancy Baggett: The All American Cookie Book, Houghton Miffin Harcourt(2012) • Philip Kotler, Kevin Keller: Marketing Management, Pearson Education(2012) • Tish Boyle: The Good Cookie, John Wiley & sons(2002) Websites