Export Market
BSBMKG517A - Assignment 2
Elenor Bailey
Task 1
You are required to prepare a macro-environmental analysis that covers the following five forces for the chosen international market:
Demographic forces
Population of the USA is 314,847,000 people, which makes it the third most populous country in the world. The population is very urbanized with 82% of people residing in cities and suburbs, which leaves vast areas of the country uninhabited. The most densely populated state is New Jersey, while California and Texas are the most populated states by numbers and New York City is the most populated city in the USA.
In the map below (taken from the Wikimedia Commons), you can see the U.S. population density in persons per sq. mile:
Legend, light to dark (white to dark blue): • 0-1 (white) • 1-4 (yellow) • 5-9 (yellow-green) • 10-24 (green) • 25-49 (teal) • 50-99 (dark teal) • 100-249 (blue) • 250-66,995 (violet)
[pic]
The median age for males is 35.5 years old and for females 38.1 years. The age structure as a percentage is as follows: • 0-14 years = 20.2% • 15-64 years = 67% • 65+ = 12.8%
The gender ratio is: • At birth: 1.048 male/female • Under 15 years: 1.04 male/female • 15-64 years: 1 male/female • 65 years and over: 0.75 male/female • Total population: 0.97 male/female
USA Race/Ethnicity: • White or European Americans: 72.4% (of which 8.7% are Hispanic or Latino) • Black or African American: 12.6% (of which 0.4% are Hispanic or Latino) • Asian: 4.8% (of which 0.1% are Hispanic or Latino) • American Indian: 0.9% (of which 0.2% are Hispanic or Latino) • Native Hawaiian: 0.2% • Other: 9.1% (of which 7% are Hispanic or Latino)
Educational Attainment
The educational attainment of the USA has a high majority of the population having completed secondary education and a rising number of college graduates
Elenor Bailey
Task 1
You are required to prepare a macro-environmental analysis that covers the following five forces for the chosen international market:
Demographic forces
Population of the USA is 314,847,000 people, which makes it the third most populous country in the world. The population is very urbanized with 82% of people residing in cities and suburbs, which leaves vast areas of the country uninhabited. The most densely populated state is New Jersey, while California and Texas are the most populated states by numbers and New York City is the most populated city in the USA.
In the map below (taken from the Wikimedia Commons), you can see the U.S. population density in persons per sq. mile:
Legend, light to dark (white to dark blue): • 0-1 (white) • 1-4 (yellow) • 5-9 (yellow-green) • 10-24 (green) • 25-49 (teal) • 50-99 (dark teal) • 100-249 (blue) • 250-66,995 (violet)
[pic]
The median age for males is 35.5 years old and for females 38.1 years. The age structure as a percentage is as follows: • 0-14 years = 20.2% • 15-64 years = 67% • 65+ = 12.8%
The gender ratio is: • At birth: 1.048 male/female • Under 15 years: 1.04 male/female • 15-64 years: 1 male/female • 65 years and over: 0.75 male/female • Total population: 0.97 male/female
USA Race/Ethnicity: • White or European Americans: 72.4% (of which 8.7% are Hispanic or Latino) • Black or African American: 12.6% (of which 0.4% are Hispanic or Latino) • Asian: 4.8% (of which 0.1% are Hispanic or Latino) • American Indian: 0.9% (of which 0.2% are Hispanic or Latino) • Native Hawaiian: 0.2% • Other: 9.1% (of which 7% are Hispanic or Latino)
Educational Attainment
The educational attainment of the USA has a high majority of the population having completed secondary education and a rising number of college graduates