Export Prospects of Agarbatti
1
Export Prospects of
Agarbattis from India
“A
garbattis” also known as “Incense Sticks” are made from aromatic
plants and essential oils extracted from plants or animal sources. When lightened, they release fragrant smoke which is used in religious activities, prayers, therapeutic and aesthetic purposes. These have been used since times immemorial as an integral part of Hindu deity worship In India. There are about 10,000 agarbatti manufacturing units in the country including tiny, small and medium, besides another 200 well-established ones having over 50 branded agarbattis. Nearly 12 lakh people are directly or indirectly employed by the industry. India is exporting a wide range of agarbattis or incense sticks that have natural, exotic fragrances extracted from jasmine, sandalwood (chandan) and rose. The incense sticks are packed in attractive packaging. The agarbatti industry depends heavily on forest products for raw materials—a natural advantage since nature has bestowed upon it vast expense of forests.
2
Capexcil (formerly known as Basic Chemicals, Pharmaceuticals and Cosmetics
Export Promotion Council) functioning under the aegis of Ministry of Commerce and industry, Government of India over the years has been playing an important role in promoting exports of agarbattis from the country. Besides, ITC’s incense sticks
business launched as part of its strategic initiative to create multiple drivers of growth in fast moving consumer company goods in sector (FMCG), and leverages the core strengths of the marketing distribution, brand building, supply chain management and paperboard and packaging to offer Indian consumers high quality agarbattis. The company marketing agarbattis under the “Mangaldeep” brand through 5 lakh retail outlets in the country has doubled volumes from 50 million sticks per month to 100 million sticks now. The company continues to upgrade the manufacture of agarbattis by villagers and small scale manufacturers.
Export Prospects of
Agarbattis from India
“A
garbattis” also known as “Incense Sticks” are made from aromatic
plants and essential oils extracted from plants or animal sources. When lightened, they release fragrant smoke which is used in religious activities, prayers, therapeutic and aesthetic purposes. These have been used since times immemorial as an integral part of Hindu deity worship In India. There are about 10,000 agarbatti manufacturing units in the country including tiny, small and medium, besides another 200 well-established ones having over 50 branded agarbattis. Nearly 12 lakh people are directly or indirectly employed by the industry. India is exporting a wide range of agarbattis or incense sticks that have natural, exotic fragrances extracted from jasmine, sandalwood (chandan) and rose. The incense sticks are packed in attractive packaging. The agarbatti industry depends heavily on forest products for raw materials—a natural advantage since nature has bestowed upon it vast expense of forests.
2
Capexcil (formerly known as Basic Chemicals, Pharmaceuticals and Cosmetics
Export Promotion Council) functioning under the aegis of Ministry of Commerce and industry, Government of India over the years has been playing an important role in promoting exports of agarbattis from the country. Besides, ITC’s incense sticks
business launched as part of its strategic initiative to create multiple drivers of growth in fast moving consumer company goods in sector (FMCG), and leverages the core strengths of the marketing distribution, brand building, supply chain management and paperboard and packaging to offer Indian consumers high quality agarbattis. The company marketing agarbattis under the “Mangaldeep” brand through 5 lakh retail outlets in the country has doubled volumes from 50 million sticks per month to 100 million sticks now. The company continues to upgrade the manufacture of agarbattis by villagers and small scale manufacturers.