EXPURMA– TE001
Submitted by:
Cruz, C. Richard
Submitted to:
Mr. Velez, Emilio
I. Company Profile
Sugarcrafts incorporated located in #4 E. Rodriguez Jr. Ave JADC Compound, Bagong Ilog Pasig City 1605, Philippines. Sugarcrafts incorporated is specialized in decorated cakes and cake décoring. Sugarcrafts has the experience and expertise to help create delicious cakes whether for birthdays. Weddings or just for fun. They can also make a cake of what kind of theme the customer wants.
Sugar Crafts Inc. began its operations in 2001 and. SCI’s core business is manufacturing “royal icing cake décor” products exclusively for Fiddes Payne, a UK-based company. The owner of Fiddes Payne realized that there was a great demand in the home bake sector for ready-made cake decorations. He then forecasted this to be a major trend, especially in Europe, the UK and other mature markets like North America. With this in mind, he partnered with SCI to fulfill this demand, finding SCI to be a reliable and suitable company. Sugar Crafts, Inc. and Fiddes Payne’s strategic alliance was formed on conditions that: • SCI will commit a substantial portion of its production to Fiddes Payne. • The Company (SCI) must pass the accreditation process as a supplier of food products in compliance with UK standards under the British Retail Consortium (BRC) audit process. • Fiddes Payne will exclusively purchase all its cake decoration requirements from Sugar Crafts, Inc.
II. Product Feasibility
A. Cake Decoration
Description
Color: Pink, White, Yellow, and Red.
Number of Petals: 7
Diameter: 20mm, Height: 12mm
Cake decorating is one of the sugar arts that use icing or frosting and other edible decorative elements to make plain cakes more visually interesting. Alternatively, cakes can be molded and sculpted to resemble three-dimensional persons, places and things.
Product Specification/Design
a. Raw materials – raw materials of the royal icing
1. Confectionary sugar –