extended fertility case
Extended Fertility
Introduction
Christy Jones' business idea was a revolutionary one: to make a lot of money by stopping the biological clock. At age 34 and having won admittance to Harvard Business School where she wants to take the next step in building her career, Jones finds herself face to face with the dilemma that unmarried women in the process of building a stable career find themselves.
Conception of Business Idea Maintaining a career at 30 is not easy for women. Having dedicated their 20s to building their careers, women would find themselves at the peak of their careers by the time they get to their late 20s and early thirties. However, in addition to this being their professional peaks, this is also the peak of their fertility. Jones' egg freezing business came about when doing research on the various ways to deal with promoting old women pregnancies. During her research, she found out that there were a number of methods. One of these was invitro fertilization using a donor egg. While this method improved the chances of conception quit considerably, it was beyond the reach of most people due to the cost. The other option was egg freezing. While egg freezing was a relatively new field, existing research showed that it was possible to store women's eggs and use them later. Identification of the business idea was highly dependent on Jones' impressive resume and business connections. Through her connections, Jones was able to gather the data required to form an informed decision as to the viability of the business as well as design a practical business plan for the business. Among the people in her network that helped shape the business idea included James Sahlman who introduced her to Bob Higgins, a specialist in technology and healthcare investing, entrepreneurship club members at HBS who helped her write the business plan and Campbell who became the vice president of operations at Extended Fertility.
Christy's Entrepreneurial Behaviors
Introduction
Christy Jones' business idea was a revolutionary one: to make a lot of money by stopping the biological clock. At age 34 and having won admittance to Harvard Business School where she wants to take the next step in building her career, Jones finds herself face to face with the dilemma that unmarried women in the process of building a stable career find themselves.
Conception of Business Idea Maintaining a career at 30 is not easy for women. Having dedicated their 20s to building their careers, women would find themselves at the peak of their careers by the time they get to their late 20s and early thirties. However, in addition to this being their professional peaks, this is also the peak of their fertility. Jones' egg freezing business came about when doing research on the various ways to deal with promoting old women pregnancies. During her research, she found out that there were a number of methods. One of these was invitro fertilization using a donor egg. While this method improved the chances of conception quit considerably, it was beyond the reach of most people due to the cost. The other option was egg freezing. While egg freezing was a relatively new field, existing research showed that it was possible to store women's eggs and use them later. Identification of the business idea was highly dependent on Jones' impressive resume and business connections. Through her connections, Jones was able to gather the data required to form an informed decision as to the viability of the business as well as design a practical business plan for the business. Among the people in her network that helped shape the business idea included James Sahlman who introduced her to Bob Higgins, a specialist in technology and healthcare investing, entrepreneurship club members at HBS who helped her write the business plan and Campbell who became the vice president of operations at Extended Fertility.
Christy's Entrepreneurial Behaviors