External Analysis of Apple Inc
Running Head: EXTERNAL ANALYSIS OF APPLE, INC.
APPLE, INC.
External Analysis of Apple, Inc.
Aaron Nance, Jeanette Odetola, Zuaibar Rashid, and Rachel Rozo
Strategic Management MGMT 4340
FALL 2012
Dr. Uche Nwaubeze
University of Houston, Victoria
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY……………………………………………………………….. 3
2. COMPANY HISTORY…………………………………………………………………... 2.1 Background…………………………………………………………………………. 2.2 Purpose of this study ………………………………………………………………
3. EXTERNAL ANALYSIS ……………………………………………………………….. 3.1 General Environmental Analysis ……………………………………………….. 3.1.1. Demographic Segment …………………………………………………… 3.1.2. Economic Segment ……………………………………………………….. 3.1.3. Political/Legal Segment …………………………………………………… 3.1.4. Socio-Cultural Segment ………………………………………………….. 3.1.5. Technological Segment…………………………………………………… 3.1.6. Global Segment …………………………………………………………… 3.1.7. Summary of General Environment Analysis……………………………. 3.1.8. Driving Forces ……………………………………………………………… 3.2 Industry Analysis ………………………………………………………………… 3.2.1. Description of the Industry………………………………………………… 3.2.2. Industry Dominant Economic Features…………………………………. 3.2.3. Market Size ………………………………………………………………… 3.2.4. Market Growth Rate………………………………………………………. 3.2.5. Industry Trends……………………………………………………………. 3.2.6. Five Forces Analysis …………………………………………………….. 3.2.6.1. Threat of New Entrants……………………………………….... 3.2.6.2. Power of Suppliers …………………………............................. 3.2.6.3. Power of Buyers…..…………………………............................ 3.2.6.4. Power of Substitutes…………………………........................... 3.2.6.5. Intensity of Rivalry ………………………….............................. 3.2.7. Summary of Industry
APPLE, INC.
External Analysis of Apple, Inc.
Aaron Nance, Jeanette Odetola, Zuaibar Rashid, and Rachel Rozo
Strategic Management MGMT 4340
FALL 2012
Dr. Uche Nwaubeze
University of Houston, Victoria
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY……………………………………………………………….. 3
2. COMPANY HISTORY…………………………………………………………………... 2.1 Background…………………………………………………………………………. 2.2 Purpose of this study ………………………………………………………………
3. EXTERNAL ANALYSIS ……………………………………………………………….. 3.1 General Environmental Analysis ……………………………………………….. 3.1.1. Demographic Segment …………………………………………………… 3.1.2. Economic Segment ……………………………………………………….. 3.1.3. Political/Legal Segment …………………………………………………… 3.1.4. Socio-Cultural Segment ………………………………………………….. 3.1.5. Technological Segment…………………………………………………… 3.1.6. Global Segment …………………………………………………………… 3.1.7. Summary of General Environment Analysis……………………………. 3.1.8. Driving Forces ……………………………………………………………… 3.2 Industry Analysis ………………………………………………………………… 3.2.1. Description of the Industry………………………………………………… 3.2.2. Industry Dominant Economic Features…………………………………. 3.2.3. Market Size ………………………………………………………………… 3.2.4. Market Growth Rate………………………………………………………. 3.2.5. Industry Trends……………………………………………………………. 3.2.6. Five Forces Analysis …………………………………………………….. 3.2.6.1. Threat of New Entrants……………………………………….... 3.2.6.2. Power of Suppliers …………………………............................. 3.2.6.3. Power of Buyers…..…………………………............................ 3.2.6.4. Power of Substitutes…………………………........................... 3.2.6.5. Intensity of Rivalry ………………………….............................. 3.2.7. Summary of Industry
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