This environmental analysis will provide a complete external environmental scan designed to provide RoyalBlu Invites with the tools needed to identify the organizations strength and weaknesses. Furthermore, including an assessment of the company resources. This analysis will assess the organization competitive position and possibilities of growth. An explanation of how the external environment affects RoyalBlu Invites structure and organizational performance.
External Environmental Factor
RoyalBlu Invites believes the best way to capture a market is through an external environment analysis of the areas for future markets. Our strategic planning team constantly tracks the flow of events and projects held in certain areas to find where and what would be the best places to market our services. Sources RoyalBlu expects to analyses are sales tax, equipment rental fees, and transportation. These are important factors to focus on the industry portion of the external environment. “The factors beyond the control of the firm that influence its choice of direction, action, organizational structure, and internal processes”(Pearce, 13ed 108). Changes in these areas can affect the operating environment and will enable the organization to identify and possibly attract interactive opportunities.
In the remote environment factor like sales tax will cause the company pricing and quotes to those clients in certain areas. RoyalBlu Invites has found that the tax changes will affect the company annual financial statements. For example, economic changes causes states to changes states laws, this slows, and decreases propensity of clients to spend. To optimize the firm's opportunities, the remote environment is a factor that influences the organizations actions; RoyalBlu Invites social network is a predominate factor in this industry. Social forces are dynamic, and constantly changing as a result of new innovative individual, and