External and Internal Environmental Analysis
External and Internal Environmental Analysis
STR/581
March 17, 2014
External and Internal Environmental Analysis External and internal environmental analysis are important for a company to achieve its goals. The purpose of this paper is to complete the external environmental scan, and perform an internal competitive environmental scan for Designer Shoe Warehouse (DSW). This paper will identify and analyze the most important external environmental factor in the remote, industry, and external operating environments. This paper will also identify and analyze the most internal strengths and weaknesses of DSW, include an assessment of the DSW’s resources, assess DSW’s competitive position and possibilities, and will analyze the structure of DSW and how this affects organizational performance.
Designer Shoe Warehouse As of January 2010 the Designer Shoe Warehouse (DSW) had 305 operating stores in 39 states. In the United States DSW is the leading footwear specialty retailer. DSW caters to both men and women by offering a wide assortment of better-brand dress, casual, and athletic footwear, and accessories. DSW focuses on its customers by offering them a vast assortment of seasonal styles with convenience and value desired by the customers (DSW, Inc. 2009 Annual Report). DSW main focus is creating a distinctive shopping experience for its customers which satisfies the customer’s rational and emotional needs.
External Environmental Factor in the Remote, Industry, and External Operating Environments DSW’s economic factor is part of DSW’s external environmental factor in the remote. DSW’s competitive strength, distinctive store layout heart of their branded products, valued proposition offered to customers, and financial strength is the reason DSW is in a leading marketing position (DSW, Inc. 2009 Annual Report). Athletic footwear and shoes are purchased from over 400 foreign and domestic vendors by DSW. The large assortment of
STR/581
March 17, 2014
External and Internal Environmental Analysis External and internal environmental analysis are important for a company to achieve its goals. The purpose of this paper is to complete the external environmental scan, and perform an internal competitive environmental scan for Designer Shoe Warehouse (DSW). This paper will identify and analyze the most important external environmental factor in the remote, industry, and external operating environments. This paper will also identify and analyze the most internal strengths and weaknesses of DSW, include an assessment of the DSW’s resources, assess DSW’s competitive position and possibilities, and will analyze the structure of DSW and how this affects organizational performance.
Designer Shoe Warehouse As of January 2010 the Designer Shoe Warehouse (DSW) had 305 operating stores in 39 states. In the United States DSW is the leading footwear specialty retailer. DSW caters to both men and women by offering a wide assortment of better-brand dress, casual, and athletic footwear, and accessories. DSW focuses on its customers by offering them a vast assortment of seasonal styles with convenience and value desired by the customers (DSW, Inc. 2009 Annual Report). DSW main focus is creating a distinctive shopping experience for its customers which satisfies the customer’s rational and emotional needs.
External Environmental Factor in the Remote, Industry, and External Operating Environments DSW’s economic factor is part of DSW’s external environmental factor in the remote. DSW’s competitive strength, distinctive store layout heart of their branded products, valued proposition offered to customers, and financial strength is the reason DSW is in a leading marketing position (DSW, Inc. 2009 Annual Report). Athletic footwear and shoes are purchased from over 400 foreign and domestic vendors by DSW. The large assortment of
References: DSW, Inc. 2009 Annual Report. Retrieved from http://phx.corporate- ir.net/External.File?item=UGFyZW50SUQ9NDAzMTd8Q2hpbGRJRD0tMXxUeXBlPT M=&t=1. Edgar Online, DSW, Inc., Form 10-Q. Retrieved from http://idc.api.edgar- online.com/efx_dll/edgarpro.dll?FetchFilingConvPDF1?SessionID=ZywIH35p3EKdiyS &ID=7293509. DSW Designer Shoe Store. Frequently Asked Questions. Retrieved from http://www.dsw.com/dsw_shoes/customer_service/index.jsp?content=cs_faq#pointsGiftC ards. Shop Centers Today. Retailing Today (2011). Retrieved from http://www.icsc.org/srch/sct/sct0807/retail_dsw.php.