External And Internal Environmental Factors In The Fourth Industrial Revolution

SUMMARY
Organizations have to face more and more complex and rapidly changing external and internal environmental factors nowadays. The Fourth Industrial Revolution is a potential source of innovation today, because it implements a number of technical innovations, which can not only affect our everyday lives, transportation and environment, but it can also change manufacturing processes, educational systems and market structures. The changing attitude and the new generation being brought up by the technology acquis are also potential sources of innovation. The macro environment defining the function of the organization is being examined in this study with the help of a further improved version of the STEP model, called STEEPLE analysis (S-Social,
A MACRO ENVIRONMENT DETERMINING THE OPERATION OF ORGANIZATIONS

We can talk about an industrial revolution, when such widespread innovation appears that is characteristic to several industries and creates significant changes. In this case, several processes make themselves operational creating facilitating working conditions, where other competences of human resources are needed and intellectual and creative work are even more valued saving time and producing higher productivity, which have significant impact on the whole society.
With the rapid development of computer technology innovations in the Third Industrial Revolution, hardware prices have dropped sufficiently to become the building blocks for further technological innovations and to facilitate the Fourth Industrial Revolution. Technologies have become increasingly embedded in each other and used together. Our devices and equipments are connected to the Internet to communicate and control each other without human intervention. Communication of the objects on the Internet is called the Internet of Things, and the interconnected systems are called cyberphysical systems, which are the basis for many other technology innovations. (Schwab, 2015; Abonyi, Misztlivetz,
As a result, the community economy, also known as sharing economy, is spreading widely throughout. This sharing-based economic system allows people to rent such objects that they do not want to use permanently, but only casually. It is also discernible that consumers are less and less interested in mass products, instead they want to have unique and entertaining objects, and this requires the introduction of a new concept: the so-called 'unique mass production', which creates perfect conditions for the opportunities offered by the Fourth Industrial Revolution.
It is important to mention the effects of society on the technological and economic aspects of the Fourth Industrial Revolution as well. The Fourth Industrial Revolution, just like the previous industrial revolutions, has a significant impact on the labor market, which transformations must be followed by education systems, since other competences will be needed and creative work will be even more appreciated on the labor