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External Assessment

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External Assessment
Chapter 3
The External Assessment

Chapter Outline
The Nature of the External Audit

Strategic Management:
Concepts & Cases
10th Edition
Fred David

The Industrial Organization (I/O) View

PowerPoint Slides by
Anthony F. Chelte
Western New England College

Copyright 2005 Prentice Hall

Social, Cultural, Demographic &
Environmental Forces
Ch 3 -1

Chapter Outline (cont’d)

Copyright 2005 Prentice Hall

Ch 3 -2

Chapter Outline (cont’d)

Political, Governmental, and Legal Forces

Porter’s Five-Forces Model

Technological Forces

Sources of External Information

Competitive Forces

Forecasting Tools & Techniques

Copyright 2005 Prentice Hall

Ch 3 -3

Copyright 2005 Prentice Hall

Ch 3 -4

External Assessment

Chapter Outline (cont’d)

It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. –
Charles Darwin

Global Challenge

The External Factor Evaluation (EFE) Matrix
Nothing focuses the mind better than the constant sight of a competitor who wants to wipe you off the map. –
Wayne Calloway, Former CEO, PepsiCo

Competitive Profile Matrix (CPM)

Copyright 2005 Prentice Hall

Ch 3 -5

Copyright 2005 Prentice Hall

Ch 3 -6

1

External Strategic
Management Audit

External Strategic
Management Audit

Identify & Evaluate factors beyond the control of a single firm

-- Environmental Scanning

Increased foreign competition
Population shifts
Information technology

-- Industry Analysis

Copyright 2005 Prentice Hall

Ch 3 -7

External Strategic
Management Audit

Copyright 2005 Prentice Hall

Ch 3 -8

Key External Forces

•Economic forces
•Social, cultural, demographic & environmental forces

Purpose of External Audit
Identify

•Political, governmental & legal forces

Opportunities
Threats

•Technological forces
•Competitive forces

Copyright 2005 Prentice Hall

Ch 3 -9

Key External Forces & the Organization

Key
External
Forces

Competitors
Suppliers
Distributors
Creditors
Customers
Employees
Communities
Managers
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