The remote environment is what originates beyond the daily operations of Wyeth. The Remote Environment is made up of five factors that are not influenced by a single firm. These factors are economic, social, political, technological, and ecological. Although these factors cannot be affected by Wyeth, they can definitely effect the operations of Wyeth. These must be all considered by the firm when working with the market. Over the next ten years, there are several changes that might take place in the remote environment. For example, if technology changes rapidly, then Wyeth must modify its technology to the level needed in order to stay competitive in the market. If political factors change laws and regulations (i.e. the FDA), then they must make changes in order to meet these Political standards. Ecological factors also might cause several issues. If pollution and global warming continues to be an issue, then the energy used by Wyeth to produce its products must be modified in order to meet ecological standards. The remote environment is anything outside of Wyeth that cannot directly be affected by the company but can certainly cause changes in the company itself.
The Industry Environment is made up of the entry barriers, supplier power, buyer power, and competitive rivalry. These competing forces are of the greatest importance to Wyeth in strategy