External Factors Contributing To Scientology's Success
3.4 Corporate Strategy
The organization is operating as a non-profit organization that is bounded by religion enabling them to be exempted from taxes. More so, the organization employs strategies such as celebrity marketing and charities as a way of improving their brand reputation and promoting their growth. Celebrity endorsement is critical to their marketing strategy as it helps to influence and attract people to the organization. Celebrities such as Tom Cruise have an appeal that people would want to be associated with. Brand equity is raised with the chosen celebrities as they have good reputation increasing the company’s value and status. Their lives of sophistication and luxury are thought to have been brought through Scientology as …show more content…
The organization is heavily reliant on government’s goodwill towards their practices, as well as invisible movements against it, so as to not being observed and being forced to transparently display their practices. Succeeding, legal factors are further determining success or failure of the organization in that they are steering the companies tax payments. Despite the two above named factors playing the most important role, technological factors are increasingly contributing to Scientology’s member count. While at the same time, technological factors threaten its public position by criticizing it openly in the World Wide Web. Furthermore, social factors such as depression and burnout will continue to exist and will play into Scientology’s hands. In conclusion it is very clear that Scientology is simply masquerading as a religion but squandering people for money. More so, other religious organizations are following suit in a bid to launder money since they don’t even pay taxes. Their practices raise concerns among people drawing legal scrutiny from different governments. Their operations are business-like, and Scientology should be regarded as a business and not a religion. They have normal cash flows as other businesses and employ staff, as well exchanging services for monetary
The organization is operating as a non-profit organization that is bounded by religion enabling them to be exempted from taxes. More so, the organization employs strategies such as celebrity marketing and charities as a way of improving their brand reputation and promoting their growth. Celebrity endorsement is critical to their marketing strategy as it helps to influence and attract people to the organization. Celebrities such as Tom Cruise have an appeal that people would want to be associated with. Brand equity is raised with the chosen celebrities as they have good reputation increasing the company’s value and status. Their lives of sophistication and luxury are thought to have been brought through Scientology as …show more content…
The organization is heavily reliant on government’s goodwill towards their practices, as well as invisible movements against it, so as to not being observed and being forced to transparently display their practices. Succeeding, legal factors are further determining success or failure of the organization in that they are steering the companies tax payments. Despite the two above named factors playing the most important role, technological factors are increasingly contributing to Scientology’s member count. While at the same time, technological factors threaten its public position by criticizing it openly in the World Wide Web. Furthermore, social factors such as depression and burnout will continue to exist and will play into Scientology’s hands. In conclusion it is very clear that Scientology is simply masquerading as a religion but squandering people for money. More so, other religious organizations are following suit in a bid to launder money since they don’t even pay taxes. Their practices raise concerns among people drawing legal scrutiny from different governments. Their operations are business-like, and Scientology should be regarded as a business and not a religion. They have normal cash flows as other businesses and employ staff, as well exchanging services for monetary