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External Internal Factors Paper

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External Internal Factors Paper
External/Internal Factors Paper

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Introduction
The McDonald’s Corporation is a present and ongoing future global market leader. Operating in one hundred plus countries McDonald’s has to focus on the international and local trade and investment. To do so this global market leader must utilize new and creative technology to allow companies/businesses to develop new products/solutions to further the company’s success. Customer satisfaction and advertising is the common goal. To meet these demands McDonald’s has to strongly urge it’s components to think of what McDonald’s has to gain from diversity. From a daily scope McDonald’s reaches just about every culture, which leads to many unclear operational/ethical issues. With a growing demand for even more complex solutions for this wide spread of cultures and ethics. In this paper, we will examine how the external/internal factors that effect McDonalds globalization, technology, innovation, diversity, an ethics have an impact on the four functions of management.
Globalization & the Four Functions of Management
It is amazing to know that over 54 million people eat at a McDonald’s everyday in over 100 different countries. Though McDonald’s is a franchise and all there restaurants are individually owned, the four functions of management are still important factors, which enable the operation to be so successful. This part of the paper will discuss how globalization impacts the four functions of management, which are planning, organizing, leading, and controlling. Globalization is a process of interaction and integration between people, companies, and governments of different nations. It is a process driven by international trade and investment and is aided by international technology. It affects the environment, culture, political systems and human well being in societies around the world. McDonald’s Corporation is a leading food service retailer and worldwide they control a huge



References: McDonalds Corporation (2006). Diversity and Commitment Retrieved January 12, 2007, from http://www.mcdonalds.com/corp/values/people/diversity/supplierdiversity/commitment McDonalds Corporation (2006). Diversity and Education Retrieved January 12, 2007 from http://www.mcdonalds.com/corp/values/people/diversity/education.html McDonalds Corporation (2006). McDonald 's Corporation Financial Officer Code of Ethics [Online] Retrieved January 10, 2007, from: News._Retreived on January 11, 22007, from http://www.cnetnews.com Shim, Richard on January 11, 2007, from http://www.cnetnews.com Times Newspapers LTD Retrieved January 10, 2007, from http://www.timesonline.co.uk/article/0,,2095-2025078, 00.html

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