external marketing environment
WTE 365
EXTERNAL MARKETING ENVIRONMENT
NAME: MUFIDA BINTI MAHDZIR
CLASS: AS 117 5A
NO MATRIC: 2012649196
LECTURER’S NAME: MISS IZAIDA BT. IBRAHIM
CONTENTS
title pages introduction
1
Social factor
2
Demographic trend
3
Economic condition
3-4
Technology changes
4
Political and legal
4
competition
5
conclusion
6
references
7
INTRODUCTION
The marketing environment represents a mix between the internal and external forces which surround an organization and have an impact upon it, especially their ability to build and maintain successful relationships with target customers. Marketing environment is that which is external to the marketing management function, largely uncontrollable, potentially relevant to marketing decision making and changing or constraining in nature. The marketing environment is more important to management today than ever before, this is both because the rate of environmental change has increased and because there are more types of important environmental changes. The rate of environmental change should be remembered that all of the development experienced by humankind has occurred within a mere moment of history. New types of environmental change have come to the forefront, economic factors go to the core business activity and historically they have always been important to marketing management. The word Environment is associated with our physical environment such as air quality, water pollution, solid waste disposal and natural resource conservation. An organization operates within an external environment that it generally cannot control. At the same time, marketing and non-marketing resources exist within the organization that generally can be controlled by its executives.
EXTERNAL MARKETING ENVIRONMENT
The external marketing environment consists of social, demographic, economic, technological, political and legal, and
EXTERNAL MARKETING ENVIRONMENT
NAME: MUFIDA BINTI MAHDZIR
CLASS: AS 117 5A
NO MATRIC: 2012649196
LECTURER’S NAME: MISS IZAIDA BT. IBRAHIM
CONTENTS
title pages introduction
1
Social factor
2
Demographic trend
3
Economic condition
3-4
Technology changes
4
Political and legal
4
competition
5
conclusion
6
references
7
INTRODUCTION
The marketing environment represents a mix between the internal and external forces which surround an organization and have an impact upon it, especially their ability to build and maintain successful relationships with target customers. Marketing environment is that which is external to the marketing management function, largely uncontrollable, potentially relevant to marketing decision making and changing or constraining in nature. The marketing environment is more important to management today than ever before, this is both because the rate of environmental change has increased and because there are more types of important environmental changes. The rate of environmental change should be remembered that all of the development experienced by humankind has occurred within a mere moment of history. New types of environmental change have come to the forefront, economic factors go to the core business activity and historically they have always been important to marketing management. The word Environment is associated with our physical environment such as air quality, water pollution, solid waste disposal and natural resource conservation. An organization operates within an external environment that it generally cannot control. At the same time, marketing and non-marketing resources exist within the organization that generally can be controlled by its executives.
EXTERNAL MARKETING ENVIRONMENT
The external marketing environment consists of social, demographic, economic, technological, political and legal, and
References: 1. http://businesscasestudies.co.uk/business-theory/external-environment/the-external-environment.html#axzz37pdYFamz 2. http://www.ccsfmarketing.com/the-external-marketing-environment.html 3. http://www.slideshare.net/infinityrulz/module-2-marketing-environment-3072064?related=2 4. http://mymarketingnotebook.blogspot.com/2012/11/the-six-6-external-environmental-forces.html 5. http://ebstudies.wordpress.com/2012/07/19/various-environmental-factors-affecting-marketing-function/