Extra Gum Commercial Analysis

The commercial that makes you laugh is good, but the commercial that hits you right in the “feels” is the one that you remember. Everyone can easily recognize the sad music that plays during the animal cruelty commercial. The hurting, sad eyes of the puppies and kitties stare into your soul and scratch your heart. Every time you hear that song, you think of those poor animals struggling; however, the emotional connection you make with a commercial (or the brand itself) is not limited to sadness. It may simply remind you of an instance in your life. In its first commercial, Extra Gum plays the emotion card. “Origami” tell us a story without even saying a word. Extra Gum’s commercial about a dad, his daughter, and origami cranes successfully creates an emotional connection between the viewer and the brand; it grabs
Then a box drops out of the car. It reveals all the origami cranes that the dad has given to his daughter throughout her life. As the dad picks one up, the music builds, and our excitement rises. It leads us into a flashback of events throughout the girl’s life. Once the flashback ends, the dad and the daughter are seen hugging each other. It is during this moment that the only words of the commercial are said: “Sometimes the little things last the longest. Give extra, get extra” (“Origami”). The message that the commercial’s plot portrays is that overtime we take what we have learned from the people we love. The dad always gave to the girl; now, it’s her chance to give back to him. Extra’s slogan fits right in with the message they are trying to portray in their commercial. Extra Gum captures important moments from our life and inserts a silvery gum-wrapper that is folded into origami cranes. They’re not selling the gum; they’re selling the relationship. People long for deep, meaningful connections with others. Through the commercial, viewers can see that Extra Gum can make that dream a