Extra-Strength Tylenol
In 1982 in Chicago, seven people were found dead because of the intake of Extra-Strength Tylenol owned by Johnson and Johnson. The connection was verified and the company dropped 30 percent in analgesic market. Tylenol represented almost 17% of the company and the outlook foresaw tragedy.
To combat the tragedy, Tylenol took complete ownership of the story and recalled 31 million bottles of Extra-Strength Tylenol, which was unheard of the time. Later, Tylenol would recall products two more time in the last century, the second one would cost them $100 million. James Burke, the company's chairman also conducted continuous press conferences to notify the public on the current standing of each stage of the process.
Removing the medicine and
To combat the tragedy, Tylenol took complete ownership of the story and recalled 31 million bottles of Extra-Strength Tylenol, which was unheard of the time. Later, Tylenol would recall products two more time in the last century, the second one would cost them $100 million. James Burke, the company's chairman also conducted continuous press conferences to notify the public on the current standing of each stage of the process.
Removing the medicine and