Extrinsic Motivation Factor That Influences Insurance Agents
Executive Summary
This assignment is focused on marketing research. To accomplish this module, I had assigned to prepare a research proposal for an applied marketing research problem for a specific company or organization that I had employed before. In this assignment, I had chosen ABC insurance company which I worked there as a part time insurance agency. The purpose of this research is to study on extrinsic motivation factor that influences sales performances of ABC Insurance Agent.
Table of content
1.0 Introduction (p.5) 2.1 Topic (p.6) 2.2 Background to problem (p.6) 2.3 Marketing Problem (p.6) 2.4 Research Questions (p.6) 2.5.1 General Question (p.6) 2.5.2 Specific Question (p.6) 2.5 Research Objectives (p.7) 2.6.3 General Objective (p.7) 2.6.4 Specific Objective (p.7) 2.6 Research Framework (p.8)
2.0 Literature Review (p.9) 3.7 Sales Performance (p.9-10) 3.8 Incentive (p.10) 3.9 Training (p.11) 3.10 Reward Recognition (p.12-13)
3.0 Research Design (p.13) 4.11.5 Exploratory Studies (p.14) 4.11.6 Descriptive Studies (p.14) 4.11.7 Causal Studies (p.14-15) 4.11.8 Applied Studies (p.15) 4.11.9 Research Design that to be used (p.15-16)
4.11 Methodology (p.17) 4.12.10 Quantitative Research (p.17) 4.12.11 Qualitative Research (p.17-18) 4.12.12 Method that to be used (p.18)
4.0 Data Collection and Analysis (p.19) 5.12 Data collection procedure (p.19) 5.13 Data analysis techniques to be used (p.19)
5.0 Ethical Consideration (p.19)
6.0 Limitation (p.20)
7.0 Timetable of the research (p.20)
8.0 References (p.21)
9.0 Appendix (p.22-25) 10.14 Exhibit 1- ABC Insurance Company Questionnaire (p.22-24) 10.15 Exhibit 2- Research Schedule (p.25)
1.0 Introduction
Marketing research is the
This assignment is focused on marketing research. To accomplish this module, I had assigned to prepare a research proposal for an applied marketing research problem for a specific company or organization that I had employed before. In this assignment, I had chosen ABC insurance company which I worked there as a part time insurance agency. The purpose of this research is to study on extrinsic motivation factor that influences sales performances of ABC Insurance Agent.
Table of content
1.0 Introduction (p.5) 2.1 Topic (p.6) 2.2 Background to problem (p.6) 2.3 Marketing Problem (p.6) 2.4 Research Questions (p.6) 2.5.1 General Question (p.6) 2.5.2 Specific Question (p.6) 2.5 Research Objectives (p.7) 2.6.3 General Objective (p.7) 2.6.4 Specific Objective (p.7) 2.6 Research Framework (p.8)
2.0 Literature Review (p.9) 3.7 Sales Performance (p.9-10) 3.8 Incentive (p.10) 3.9 Training (p.11) 3.10 Reward Recognition (p.12-13)
3.0 Research Design (p.13) 4.11.5 Exploratory Studies (p.14) 4.11.6 Descriptive Studies (p.14) 4.11.7 Causal Studies (p.14-15) 4.11.8 Applied Studies (p.15) 4.11.9 Research Design that to be used (p.15-16)
4.11 Methodology (p.17) 4.12.10 Quantitative Research (p.17) 4.12.11 Qualitative Research (p.17-18) 4.12.12 Method that to be used (p.18)
4.0 Data Collection and Analysis (p.19) 5.12 Data collection procedure (p.19) 5.13 Data analysis techniques to be used (p.19)
5.0 Ethical Consideration (p.19)
6.0 Limitation (p.20)
7.0 Timetable of the research (p.20)
8.0 References (p.21)
9.0 Appendix (p.22-25) 10.14 Exhibit 1- ABC Insurance Company Questionnaire (p.22-24) 10.15 Exhibit 2- Research Schedule (p.25)
1.0 Introduction
Marketing research is the