Exxon Mobil- Corporate Strategic Analysis
External Intelligence based Strategic Analysis
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Andy Gbefo, Dipesh Bhatt, Alice Gignac, and Anuj Shrestha
November 8, 2012
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Table of Contents
1. Introduction………………………………………………………….. 3
2. Executive Summary…………………………………………………. 4
3. Strategic Segmentation……………………………………………… 6
4. Methodology…………………………………………………………. 7
5. Future Turbulence…………………………………………………... 11
6. ExxonMobil Assessment…………………………………………….. 17
7. Bibliography………………………………………………………… 34
___________________________________________________________________Introduction
H. Igor Ansoff, also known as “Father of Strategic Management,” propounded a model of Strategic Management, which is a profit enhancing model that predicts the future environment turbulence of companies and helps measure the company’s own strategic model. The Ansoff model of corporate strategy is predictive and mathematical which provides a clear understanding of the coming future and chaos associated with it. This model of strategy has been used for analysis of more than 1,100 companies with accurate results.
This research project is an intelligence based analysis of Exxon Mobil Corporation, conducted by a group of Masters of Business Administration (MBA) students at Dallas Baptist University, for their capstone project as part of the Strategic Management Decisions, taught by Dr. Jim Underwood.
The group has tried to measure the nature of future environment turbulence of the Exxon Mobil based on the analysis of its competitors and the industry as a whole and assessed the internal state of the company. Ansoff promulgates that the level aggressiveness of the company’s responsiveness towards the future environment turbulence determines the level of profitability and efficiency in the company.
The research group members:
• Alice Gignac Sommerville & Associates, P.C.
• Anuj
[pic]
Andy Gbefo, Dipesh Bhatt, Alice Gignac, and Anuj Shrestha
November 8, 2012
[pic]
Table of Contents
1. Introduction………………………………………………………….. 3
2. Executive Summary…………………………………………………. 4
3. Strategic Segmentation……………………………………………… 6
4. Methodology…………………………………………………………. 7
5. Future Turbulence…………………………………………………... 11
6. ExxonMobil Assessment…………………………………………….. 17
7. Bibliography………………………………………………………… 34
___________________________________________________________________Introduction
H. Igor Ansoff, also known as “Father of Strategic Management,” propounded a model of Strategic Management, which is a profit enhancing model that predicts the future environment turbulence of companies and helps measure the company’s own strategic model. The Ansoff model of corporate strategy is predictive and mathematical which provides a clear understanding of the coming future and chaos associated with it. This model of strategy has been used for analysis of more than 1,100 companies with accurate results.
This research project is an intelligence based analysis of Exxon Mobil Corporation, conducted by a group of Masters of Business Administration (MBA) students at Dallas Baptist University, for their capstone project as part of the Strategic Management Decisions, taught by Dr. Jim Underwood.
The group has tried to measure the nature of future environment turbulence of the Exxon Mobil based on the analysis of its competitors and the industry as a whole and assessed the internal state of the company. Ansoff promulgates that the level aggressiveness of the company’s responsiveness towards the future environment turbulence determines the level of profitability and efficiency in the company.
The research group members:
• Alice Gignac Sommerville & Associates, P.C.
• Anuj
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