F150
Ford F-150 1
Ford F-150 Truck
Linwood Freeman Sr.
MKT301-1
Professor Wendy Conley
Ford F-150 2
Contents Page No.
The Company 3 The Product 5 SWOT Analysis 6 Marketing Strategy 7 Global and Current Events 8 References: 9 Ford F-150 3
The Company
Ford motor company is home base in Dearborn, Michigan, the company was founded Henry Ford and the first model car was “A” built in 1903. Today Ford employs 198 thousand employees in 90 automobile plants expanding across six continents. The company manufacture five automotive brands; Ford, Lincoln, Mercury and Volvo. Ford is management is made up of a board of directors, with William Clay Ford, Jr leading the way as Executive Chairman and Chairman of the Board and Alan R. Mulally President and CEO; in 2009 Fords total sales and revenues came to over 118 millions dollars. Ford must compete with General Motor, Toyota and Chrysler for customer business. In this section we discuss the actors close to the Ford Company that affect its ability to serve its customers. We have already discussed the company in the previous paragraph, but let’s look key player of the management group; William Clay Ford, Jr who is the Executive Chairman and Chairman of the Board has the overall responsibility to defining and setting the company objective and goal which is express in the Fords mission state “ONE Ford” which place the important of working together as one team. Next there is Joseph Bakaj is the Vice President of Ford Product Program and Product Development in which research and development (R & D) falls under. Research and development is responsible for accelerating the development of new vehicles (trucks for this paper) that customers will purchase. The second item is the suppliers, in many cases these are Fords partners, Cisco and Microsoft does not provide automotive parts but they supply software which runs the hand free and telecommunication
Ford F-150 Truck
Linwood Freeman Sr.
MKT301-1
Professor Wendy Conley
Ford F-150 2
Contents Page No.
The Company 3 The Product 5 SWOT Analysis 6 Marketing Strategy 7 Global and Current Events 8 References: 9 Ford F-150 3
The Company
Ford motor company is home base in Dearborn, Michigan, the company was founded Henry Ford and the first model car was “A” built in 1903. Today Ford employs 198 thousand employees in 90 automobile plants expanding across six continents. The company manufacture five automotive brands; Ford, Lincoln, Mercury and Volvo. Ford is management is made up of a board of directors, with William Clay Ford, Jr leading the way as Executive Chairman and Chairman of the Board and Alan R. Mulally President and CEO; in 2009 Fords total sales and revenues came to over 118 millions dollars. Ford must compete with General Motor, Toyota and Chrysler for customer business. In this section we discuss the actors close to the Ford Company that affect its ability to serve its customers. We have already discussed the company in the previous paragraph, but let’s look key player of the management group; William Clay Ford, Jr who is the Executive Chairman and Chairman of the Board has the overall responsibility to defining and setting the company objective and goal which is express in the Fords mission state “ONE Ford” which place the important of working together as one team. Next there is Joseph Bakaj is the Vice President of Ford Product Program and Product Development in which research and development (R & D) falls under. Research and development is responsible for accelerating the development of new vehicles (trucks for this paper) that customers will purchase. The second item is the suppliers, in many cases these are Fords partners, Cisco and Microsoft does not provide automotive parts but they supply software which runs the hand free and telecommunication
References: Kotler, P. & Armstrong, G. (2010). Principles of marketing (13th ed.). New Jersey: Prentice Hall. One Ford. (2009). Ford Motor Company 2009 Annual Report. Retrieved August 11, 2010 from http://www.ford.com/doc/2009_annual_report.pdf. Ford Motor Company. (2004). Ford Report on the Business Impact of Climate Change. Retrieved August 29, 2010 from http://www.ford.com/doc/fordReptBusImpClimChg.pdf SIRIUS Satellite Radio Money.CNN. (2006). Ford Closings. Retrieved August 10, 2010 from http://money.cnn.com/2006.01/23/news/companies/ford_closings/index.htm?cnn=yes American Meteorological Society. (2010). Legislation Clean Air Act. Retrieved August 20, 2010 from http://www.ametsoc.org/sloan/cleanair/cleanairlegisl.html. Henry Ford Learning Institute. (2006). Public Schools in Public Places. Retrieved August 20, 2010 from http://www.hfli.org/philosophy Edmunds