Fab India
STRATEGIC ANALYSIS FABINDIA
Group V: Budhaditya Banerjee Sourabh Dhariwal Tarun Daga Uma Balakrishnan
AGENDA
Timeline Fabindia under John Bissell Fabindia under William Bissell Competitor Analysis SWOT Analysis Buying Behaviour and the Way Ahead
± Organic Food ± Apparel ± Home Furnishings & Furniture
Financial Comparisons Recommendations at a Glance
TIMELINE
FabIndia Indian Economy
Post 47- govt supports socialism & nationalism 1957- Govt sets up KVIC
1960- Incorporation in Delhi 1976- First retail store in GK 1977- Contemporarizes design 1981- Introduction of garments
1990- Fiscal deficit reaches 8.5% 1991- Indian economy opens up
1992- Liaison with Habitat ends 1994-Second store opens in Delhi 1999- William Bissell becomes MD 2003-Vision Plan I originates 2004- Goes online 2006- 8% economic growth 2005- Vision Plan II is born 2006- Garments make 70% revenue 2006- Govt allows foreign single brand outlets
FABINDIA UNDER JOHN BISSELL
Founded by American, John Bissell to:
± Develop market for hand-woven products ± Provide rural employment
Incorporated in 1960 in Delhi to export upholstery fabric By 1965, revenues of Rs. 2 million due to:
± AS Khera, supplier of hand-woven rugs etc from Panipat ± Habitat, major UK buyer of Fabindia Panipat products
1974 saw Fabindia s first retail store in Greater Kailash with ad-hoc merchandising 1977-Featured contemporary design to attract consumers and designers Garments were introduced in 1980s after John Bissell got khadi shirts made for himself Habitat was acquired in 1992 and Fabindia could no longer continue selling to it John Bissell dies in 1998, passing the baton to son William Bissell who becomes MD in 1999
FABINDIA UNDER WILLIAM BISSELL
End of license raj, and liberalization gave textiles duty concessions on machine imports William s vision included expansion, depending less on exports and setting up retail operations India saw robust
Group V: Budhaditya Banerjee Sourabh Dhariwal Tarun Daga Uma Balakrishnan
AGENDA
Timeline Fabindia under John Bissell Fabindia under William Bissell Competitor Analysis SWOT Analysis Buying Behaviour and the Way Ahead
± Organic Food ± Apparel ± Home Furnishings & Furniture
Financial Comparisons Recommendations at a Glance
TIMELINE
FabIndia Indian Economy
Post 47- govt supports socialism & nationalism 1957- Govt sets up KVIC
1960- Incorporation in Delhi 1976- First retail store in GK 1977- Contemporarizes design 1981- Introduction of garments
1990- Fiscal deficit reaches 8.5% 1991- Indian economy opens up
1992- Liaison with Habitat ends 1994-Second store opens in Delhi 1999- William Bissell becomes MD 2003-Vision Plan I originates 2004- Goes online 2006- 8% economic growth 2005- Vision Plan II is born 2006- Garments make 70% revenue 2006- Govt allows foreign single brand outlets
FABINDIA UNDER JOHN BISSELL
Founded by American, John Bissell to:
± Develop market for hand-woven products ± Provide rural employment
Incorporated in 1960 in Delhi to export upholstery fabric By 1965, revenues of Rs. 2 million due to:
± AS Khera, supplier of hand-woven rugs etc from Panipat ± Habitat, major UK buyer of Fabindia Panipat products
1974 saw Fabindia s first retail store in Greater Kailash with ad-hoc merchandising 1977-Featured contemporary design to attract consumers and designers Garments were introduced in 1980s after John Bissell got khadi shirts made for himself Habitat was acquired in 1992 and Fabindia could no longer continue selling to it John Bissell dies in 1998, passing the baton to son William Bissell who becomes MD in 1999
FABINDIA UNDER WILLIAM BISSELL
End of license raj, and liberalization gave textiles duty concessions on machine imports William s vision included expansion, depending less on exports and setting up retail operations India saw robust