FAB INDIA CASE STUDY Pdf
GUIDELINES:
1. 5 minutes will be given for post discussion.
2. 15 minutes will be given for presentation.
3. Idea should be presented with the help of 12 to 15 power point
slides.
Weaving Scale into Hand Made Products
FabIndia is a well-known retail brand that sells various hand made products through its stores across India and overseas. They are probably the best-known urban middle class brand in India. It would not be wrong to say that they define the middle class look for Indians. Though they are best known for home linen and garments, they have expanded into organic food, personal care products, furniture and Jewellery. This 50-year-old company started as an export house, exporting Indian hand woven fabric to the developed markets in the west. In last
15-20 years the company has completely transformed itself into a chain of retail stores with more than 90% of its revenues coming from domestic markets. The company has been able to turn around and achieve rapid growth due and its innovations are worth exploring.
Founded in 1960
1975: First retail store in Delhi
1993: Second retail store in Delhi
1996: Third retail store in Bangalore
2000: Non-textile range started
2004: Organic Food introduced
2006: Personal Care products, ~60 Stores
To understand how FabIndia
2008: Handcrafted Jewellery operates, we need to understand the community- 2010: 120+ stores including 6 overseas based businesses. In this model companies source products from communities that are traditionally well versed in a craft and make products using this skill. They are not formally trained, but they inherit this knowledge from their families and continue to pass it to the next generations. They usually operate in a small geography and have very limited access to the broader markets. Companies like FabIndia act as intermediary and take their products to the urban markets worldwide. There are many examples of the successful businesses built around communities like
Amul that deals in dairy
1. 5 minutes will be given for post discussion.
2. 15 minutes will be given for presentation.
3. Idea should be presented with the help of 12 to 15 power point
slides.
Weaving Scale into Hand Made Products
FabIndia is a well-known retail brand that sells various hand made products through its stores across India and overseas. They are probably the best-known urban middle class brand in India. It would not be wrong to say that they define the middle class look for Indians. Though they are best known for home linen and garments, they have expanded into organic food, personal care products, furniture and Jewellery. This 50-year-old company started as an export house, exporting Indian hand woven fabric to the developed markets in the west. In last
15-20 years the company has completely transformed itself into a chain of retail stores with more than 90% of its revenues coming from domestic markets. The company has been able to turn around and achieve rapid growth due and its innovations are worth exploring.
Founded in 1960
1975: First retail store in Delhi
1993: Second retail store in Delhi
1996: Third retail store in Bangalore
2000: Non-textile range started
2004: Organic Food introduced
2006: Personal Care products, ~60 Stores
To understand how FabIndia
2008: Handcrafted Jewellery operates, we need to understand the community- 2010: 120+ stores including 6 overseas based businesses. In this model companies source products from communities that are traditionally well versed in a craft and make products using this skill. They are not formally trained, but they inherit this knowledge from their families and continue to pass it to the next generations. They usually operate in a small geography and have very limited access to the broader markets. Companies like FabIndia act as intermediary and take their products to the urban markets worldwide. There are many examples of the successful businesses built around communities like
Amul that deals in dairy