Fabindia Retail Marketing Strategy
– Retail and Marketing Strategy
Bissell established FabIndia in 1960 in order to fuse the best aspects of East/West collaboration. By the early eighties, they p gg started producing garments made from hand woven and hand block printed fabrics.
Started as an export house has today become a successful retail business. Today they have retail outlets in all major cities of India - 97 at last count - in addition to international stores in Dubai, UAE; 3 stores in Bahrain; Doha, State of Doha Qatar and Rome, Italy.
The Company Business Description Business Segments
FabIndia Fabindia is India's largest private platform for products that are made from traditional techniques, skills and hand-based processes • The company operates through three segments – Fabindia stores, Wholesale Exports, and Institutional Sales • Fabindia’s first retail store opened in New Delhi in 1976. Today, Fabindia has 141 retail stores across India and 1 store each in Dubai, Nepal and Italy. • Th product range consists of garments f men, women, children and The d t i t f t for hild d infants; garment accessories; home furnishings – bed, bath, table and kitchen linen, upholstery fabric, curtains, floor coverings and a range of non textile products like furniture, lights, lamps and stationery. In addition p , g , p y to handcrafted clothing and home furnishings, Fabindia’s product line includes organic foods and Personal care products. • Fabindia exports to over 33 countries worldwide, to wholesalers as well as retailers. Products include home linens as well as garments.
Revenues
350 Cr – 500 cr(as its privately held hence exact numbers were not available) Fab India’s marketing strategies are focused on the company’s basic philosophy that there was a need for a vehicle for marketing the vast and diverse craft traditions of India and thereby help fulfill the need to provide and sustain employment.
Marketing Focus
Competitors
Clothing: Very little competition from organized sector, primary
Bissell established FabIndia in 1960 in order to fuse the best aspects of East/West collaboration. By the early eighties, they p gg started producing garments made from hand woven and hand block printed fabrics.
Started as an export house has today become a successful retail business. Today they have retail outlets in all major cities of India - 97 at last count - in addition to international stores in Dubai, UAE; 3 stores in Bahrain; Doha, State of Doha Qatar and Rome, Italy.
The Company Business Description Business Segments
FabIndia Fabindia is India's largest private platform for products that are made from traditional techniques, skills and hand-based processes • The company operates through three segments – Fabindia stores, Wholesale Exports, and Institutional Sales • Fabindia’s first retail store opened in New Delhi in 1976. Today, Fabindia has 141 retail stores across India and 1 store each in Dubai, Nepal and Italy. • Th product range consists of garments f men, women, children and The d t i t f t for hild d infants; garment accessories; home furnishings – bed, bath, table and kitchen linen, upholstery fabric, curtains, floor coverings and a range of non textile products like furniture, lights, lamps and stationery. In addition p , g , p y to handcrafted clothing and home furnishings, Fabindia’s product line includes organic foods and Personal care products. • Fabindia exports to over 33 countries worldwide, to wholesalers as well as retailers. Products include home linens as well as garments.
Revenues
350 Cr – 500 cr(as its privately held hence exact numbers were not available) Fab India’s marketing strategies are focused on the company’s basic philosophy that there was a need for a vehicle for marketing the vast and diverse craft traditions of India and thereby help fulfill the need to provide and sustain employment.
Marketing Focus
Competitors
Clothing: Very little competition from organized sector, primary