Face-to-Face vs Social Media
Face-to-face communication vs. social media
Table of Content
1. Introduction 3
2. Definition 3
2.1. Face-to-face communication 3
2.2. Social media 3
3. Four sided model of advice 4
4. When face-to-face communication overrules social media 5
4.1. Business to individual 5
4.2. Individual to business 5
4.3. Business to business 5
4.4. Individual to individual 6
5. When social media is beneficial 6
5.1. Business to individual 6
5.2. Individual to Business 7
5.3. Business to business 7
5.4. Individual to individual 7
6. Communication challenges 8
6.1. Comprehensibility 8
6.2. Distinctiveness 8
6.3. Information overload 8
6.4. Information arrangement 9
6.5. Wrong expectation 9
6.6. Wrong connotation 9
6.7. Reactance 9
7. Conclusion 10
8. Sources/ References 11
1. Introduction
Face-to-face communication and social media are two very different types of communication. When and how they should or should not be applied depends on various factors. One first of all has to understand their exact meanings, and once these are defined, the different situations in which it is more beneficial to either use one or the other will be outlined. By the end of this paper the differences, importance and challenges of communication should be demonstrated, solution should be given and one should be able to communicate confidently and in the right way.
2. Definition
2.1. Face-to-face communication
Face-to-face Communication is defined to be communication in form of a personal conversation, where the communication partners are all physically at the same location.1
2.2. Social media
Social media is defined to be media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. It is also referred as consumer-generated media.2
In our opinion the above traditional definition for face-to-face interaction has slightly changed. It is said to require the communication partners to be
Table of Content
1. Introduction 3
2. Definition 3
2.1. Face-to-face communication 3
2.2. Social media 3
3. Four sided model of advice 4
4. When face-to-face communication overrules social media 5
4.1. Business to individual 5
4.2. Individual to business 5
4.3. Business to business 5
4.4. Individual to individual 6
5. When social media is beneficial 6
5.1. Business to individual 6
5.2. Individual to Business 7
5.3. Business to business 7
5.4. Individual to individual 7
6. Communication challenges 8
6.1. Comprehensibility 8
6.2. Distinctiveness 8
6.3. Information overload 8
6.4. Information arrangement 9
6.5. Wrong expectation 9
6.6. Wrong connotation 9
6.7. Reactance 9
7. Conclusion 10
8. Sources/ References 11
1. Introduction
Face-to-face communication and social media are two very different types of communication. When and how they should or should not be applied depends on various factors. One first of all has to understand their exact meanings, and once these are defined, the different situations in which it is more beneficial to either use one or the other will be outlined. By the end of this paper the differences, importance and challenges of communication should be demonstrated, solution should be given and one should be able to communicate confidently and in the right way.
2. Definition
2.1. Face-to-face communication
Face-to-face Communication is defined to be communication in form of a personal conversation, where the communication partners are all physically at the same location.1
2.2. Social media
Social media is defined to be media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. It is also referred as consumer-generated media.2
In our opinion the above traditional definition for face-to-face interaction has slightly changed. It is said to require the communication partners to be
References: 1 Gabler Wirtschaftslexikon (2010). Face-to-Face Kommunikation. http://wirtschaftslexikon.gabler.de/Definition/face-to-face-kommunikation.html 2 Wikipedia (2010). Social media. http://en.wikipedia.org/wiki/Social_media 3 Wikipedia (2010). Four sides model. http://en.wikipedia.org/wiki/Four_sides_model 4 Schulz von Thun, F. (1981) Miteinander reden: Störungen und Klärungen. Psychologie der zwischenmenschlichen Kommunikation. Rowohlt, Reinbek 5 Facebook (2010) Daimler career fanpage. http://www.facebook.com/daimlercareer?v=app_10442206389 6 STR Global (2011) Market Coverage. http://www.strglobal.com/About/Market_Coverage.aspx 7 Oxford Advances learners dictionary (2010) USA, Oxford University Press