Facebook 4p 5c
2012
[4P’S & 5C’S MARKETING ANALYSIS ON FACEBOOK]
This report is to research on the 4P’s and 5C’s of Facebook. With analysis and research done on Facebook, we come out with a prediction on Facebook whether Facebook will continue to grow or otherwise.
Contents
Executive Summary....................................................................................................................................... 4 Introduction .................................................................................................................................................. 5 4P’s Marketing Mix Analysis on Facebook .................................................................................................... 6 4P’s Marketing – Product.......................................................................................................................... 6 4P’s Marketing – Price .............................................................................................................................. 9 4P’s Marketing – Promotion ................................................................................................................... 10 4P’s Marketing – Place ............................................................................................................................ 11 The 5th Ps – People .................................................................................................................................. 11 5C’s Situation Analysis on Facebook ........................................................................................................... 12 5C’s Analysis – Company......................................................................................................................... 12 5C’s Analysis – Customer ........................................................................................................................ 14 5C’s Analysis – Competition
[4P’S & 5C’S MARKETING ANALYSIS ON FACEBOOK]
This report is to research on the 4P’s and 5C’s of Facebook. With analysis and research done on Facebook, we come out with a prediction on Facebook whether Facebook will continue to grow or otherwise.
Contents
Executive Summary....................................................................................................................................... 4 Introduction .................................................................................................................................................. 5 4P’s Marketing Mix Analysis on Facebook .................................................................................................... 6 4P’s Marketing – Product.......................................................................................................................... 6 4P’s Marketing – Price .............................................................................................................................. 9 4P’s Marketing – Promotion ................................................................................................................... 10 4P’s Marketing – Place ............................................................................................................................ 11 The 5th Ps – People .................................................................................................................................. 11 5C’s Situation Analysis on Facebook ........................................................................................................... 12 5C’s Analysis – Company......................................................................................................................... 12 5C’s Analysis – Customer ........................................................................................................................ 14 5C’s Analysis – Competition
References: http://biz.yahoo.com/e/121024/fb10-q.html http://tommy.ismy.name/facebook-marketing/ http://www.itu.int/ITU-D/ict/statistics/ http://beta.fool.com/callumturcan/2012/11/06/swot-analysis-facebook/15817/ http://socialfresh.com/facebook-advertising/ http://www.socialbakers.com/countries/continents/?orderDir=asc http://helpwithassignment.blogspot.com/2010/05/five-cs-of-marketing-before-we-start.html http://www.slideshare.net/helpwithassignment/5-cs-of-marketing-slideshare-scribd http://www.emarketer.com/ 24